Employed in Group Practice with Autonomy — Shawna R. Kleban, MD (Ep. 375)
Shawna R. Kleban, MD shares her career journey where she’s currently employed in a group practice but with autonomy to grow. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Building a Brand Around Massive-Weight-Loss Patients — Shawna R. Kleban, MD
Shawna R. Kleban, MD explains how she’s been building a brand around massive-weight-loss patients in a multi-location surgical practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)
James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)
Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)
Richard J. Brown, MD, shares from his experience on when the surgeon becomes the bottleneck in managing the practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)
Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
How to Stand Out in Beverly Hills — Nathaniel Villanueva, MD
Nathaniel Villanueva, MD, shares his tips and experiences on how he’s been able to stand out in ultra-competitive Beverly Hills. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
What it Really Takes to Open Your Own Practice — Kristina Tansavatdi, MD (Ep. 359)
Kristina Tansavatdi, MD shares her experience on what it really takes to open your own practice and what she would have done differently. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
The Real Reason Patients Choose YOU — Kristina Tansavatdi, MD
Kristina Tansavatdi, MD, explains the specifics on the real reason patients choose you over your competitors. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Patient Trust is Your Best Marketing Strategy — Pamela Brownlee, DO
Pamela Brownlee, DO, explains why cosmetic patient trust is the best marketing strategy for your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Building From Scratch — with Claire Melancon, MD (Ep. 302)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Marketing That Works — with Manuel A. Lopez, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing that works. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get […]
Building a World-Class Team — with Manuel A. Lopez, MD (Ep. 295)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss building a world-class team. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping them […]
Marketing in Competitive Times — with John Vartanian, MD, FACS
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing in competitive times. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them […]
Marketing Magic — with Gregory A. Buford, MD, FACS
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing magic. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more […]
Multiple Revenue Streams — Gregory A. Buford, MD (Ep. 293)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss multiple revenue streams. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping them get […]
Challenging Journey to Private Practice — with Karol A. Gutowski, MD, FACS (Ep. 291)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss Karol Gutowski, MD’s challenging journey to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to […]
Creative Approach to Patient Attraction — with Karol A. Gutowski, MD, FACS
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about a creative approach to patient attraction. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, […]
Stop Discounting! — with Catherine Maley, MBA (Ep. 287)
Hello, and welcome to “Beauty and the Biz,” where we’ll discover if you are a one-hit wonder, and if there’s a better way. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also […]
Are You a One-Hit Wonder? — with Catherine Maley, MBA
Hello, and welcome to “Beauty and the Biz,” where we’ll discover if you are a one-hit wonder, and if there’s a better way. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also […]
From Academia to Independence — with Shabnam Ghazizadeh, MD (Ep. 286)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss going from academia to independence. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Outside Counsel is a Huge Shortcut — with Reza Najafian, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how outside counsel is such a huge shortcut. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to […]
Journey From Iran to Oregon — with Reza Najafian, MD (Ep. 283)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss Reza Najafian’s journey from Iran to Oregon. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic […]
6 Months in Private Practice — with Collier Pace, MD, FACS (Ep. 282)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss being 6 months in private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, […]
Video Marketing Attracts Patients — with Adam J. Rubinstein, MD, FACS
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how video marketing attracts patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping […]