He Narrowed His Focus and His Practice Grew — Anthony Admire, MD
Anthony Admire, MD, shares how he narrowed his focus and as a result, his Arizona plastic surgery practice grew with great success. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352)
Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)
Ritu Chopra, MD, explains how premium pricing isn’t luck, but it’s positioning oneself to become the authority in their field. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
The Real Differentiator Patients Actually Notice — Gregory D. Lewen, MD
Gregory D. Lewen, MD, explains the real differentiator that reconstructive patients actually notice to become a cosmetic-only practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Why Calm, Clear Messaging Wins Better Patients — Frederick G. Weniger, MD
Frederick Weniger, MD, explains why calm, clear messaging wins better patients in his Hilton Head, SC cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Carving Out a Referral Facelift Practice — with Raymond Lee, MD (Ep. 338)
Raymond Lee, MD, shares his experience in carving out a referral facelift practice in competitive Newport Beach, California. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
Creating an Unforgettable Brand — with Raymond Lee, MD
Raymond Lee, MD, shares his experience and expertise in creating an unforgettable brand for his Newport Beach, California practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
The Power of Specialization — with Jeffrey Epstein, MD
Jeffrey Epstein, MD, shares his success through the power of specialization in hair restoration in his Miami, Florida practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
The Surgeon Who Hates Marketing — with Marc Mani, MD
Marc Mani, MD, the Beverly Hills, California surgeon who hates marketing, has garnered a word of mouth following of Hollywood patients. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
His Marketing Strategy Was Wild — And It Worked — with Michael Salzhauer, MD
Specifically, in this episode of “Beauty and the Biz,” Michael Salzhauer, MD, shares his wild marketing strategy, how it worked, and why it was effective in massively growing his practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
No-Hype Approach to Premium Patients — with George Bitar, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about a no-hype approach to premium patients.. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, […]
From $10K to Premium Practice Brand — with George Bitar, MD (Ep. 317)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss going from a $10K loan to building a premium practice brand.. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also […]
98 Percent Referral Practice — with Bryan H. Pruitt, MD
Hello, and welcome to “Beauty and the Biz,” where talk about Doctor Pruitt’s 98 percent referral practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping […]
Build a VIP Experience That Sells Itself — with Sheila Malek Kassir, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to build a VIP experience that sells. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic […]
Recon to Cosmetic Success — with Saba Motakef, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about going from recon to finding cosmetic success. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic […]
Straight to Private Practice — with Saba Motakef, MD (Ep. 297)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss going straight to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Regroup After Disaster — with Kate O’Connor, MD (Ep. 296)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to regroup after disaster. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Marketing in Competitive Times — with John Vartanian, MD, FACS
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing in competitive times. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them […]
Let Your Patients Market You — with Shabnam Ghazizadeh, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how to let your patients market you. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic […]
Plastic Surgeons and Branding | How to Brand Cosmetic Surgery Practices
I am often asked about plastic surgeons and branding, so I wanted to weigh in on the question, “Do I need to “brand” me? Frankly, there’s no one right answer. There is only the right answer for you. What is Branding? Branding is the process of communicating the unique differentiator that sets you apart from […]