Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352)
Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
The Strategy Behind Premium Positioning — Ritu Chopra, MD
Ritu Chopra, MD, explains the strategy behind his premium positioning model for his Beverly Hills cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)
Ritu Chopra, MD, explains how premium pricing isn’t luck, but it’s positioning oneself to become the authority in their field. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
What Surgeons Often Miss About Coordinators — Catherine Maley, MBA
Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains what surgeons often miss about coordinators. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Pros and Cons of Joining Established Practice — with Meredith Kugar, MD (Ep. 311)
Hello, and welcome to “Beauty and the Biz,” where we’ll explore the pros and cons of joining an established practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
Inside the Aesthetic Society Presidency — with Kiya Movassaghi, MD (Ep. 307)
Hello, and welcome to “Beauty and the Biz,” where we’ll talk on the topic of “inside The Aesthetic Society presidency.” Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
Running a Practice While Leading Globally — with Kiya Movassaghi, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about running a practice while leading globally. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, […]