The Real Differentiator Patients Actually Notice — Gregory D. Lewen, MD

Gregory D. Lewen, MD, explains the real differentiator that reconstructive patients actually notice to become a cosmetic-only practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]

Why Focused Expertise Markets Better — Philip Solomon, MD, FRCS

Philip Solomon, MD, FCRS, shares insights from his experience in his busy Toronto-area practices on why focused expertise markets better. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]