Why Social Media Should Validate, Not Replace, Referrals — Neil Vranis, MD

Beauty and the Biz episode with Neil Vranis, MD and Catherine Maley

Neil Vranis, MD, an aesthetic plastic surgeon in Beverly Hills, CA, talks about why social media should validate but not replace referrals. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]

A Focused Niche Built a 106K-Follower IG Account — Vinaya Rednam, MD

Vinaya Rednam, MD Videocast Beauty and the Biz

Vinaya Rednam, MD, explains how her focused niche built a 106K-follower IG account for her multi-location partnership. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]

Stand Out in 100+ Surgeon Marketplace — with Dominick Gadaleta, MD

Plastic Surgeon Consultant

Dominick Gadaleta, MD, shares his expertise on what it takes to stand out in a 100+ cosmetic surgeon California marketplace. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]

Predictions for the Instagram Era of Plastic Surgery — with Brendan Alleyne, MD

video cast for plastic surgeons

Brendan Alleyne, MD, who was featured on “National Geographic,” gives his predictions for the Instagram era of plastic surgery. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]

Marketing Moves That Fast-Tracked Dr. Frants’ Growth — with Anna Frants, MD

Stylized banner with headshots of Anna Frants, MD and Catherine Maley, MBA

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about the marketing moves that fast-tracked Doctor Frant’s Growth. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to […]

Let Your Patients Market You — with Shabnam Ghazizadeh, MD

Let-Your-Patients-Market-You-—-with-Shabnam-Ghazizadeh,-MD-•-Videocast-Graphic,-Wide-Low

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how to let your patients market you. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic […]

Video Marketing Attracts Patients — with Adam J. Rubinstein, MD, FACS

Video-Marketing-Attracts-Patients-—-with-Adam-J.-Rubinstein,-MD,-FACS

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how video marketing attracts patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping […]

Happy Staff, Happy Patients — with Adam J. Rubinstein, MD, FACS (Ep. 280)

Ep.-280-•-Happy-Staff,-Happy-Patients-—-with-Adam-J.-Rubinstein,-MD,-FACS

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how happy staff equal happy patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, […]