Cosmetic practice growth comes from clarity, focus, discipline and courage to see where the
issues are and fix them.
Why? Because you can’t fix what you don’t know. You also can’t stick your head in the sand and
do what you’ve always done or you’ll get left behind.
Brutal honesty is needed here. Where are your trouble spots? Do you know? Are you sure that’s
it or is there something else that’s broken that you haven’t been willing to address?
Let’s find out….. A great place to start is with this 9-Point Assessment that gives you the clarity
you need to focus on what’s most important for your practice and your revenues to grow.
Simply answer yes or no to the following questions to see if you are set up to win:
✓Do you have a marketing plan that uses several lead generation strategies?
✓Are you able to track where your new leads are coming from?
✓Does your staff respond to new leads immediately?
✓Does your phone staff convert at least 60% of the callers to appointments?
✓Does your coordinator convert at least 60% of the consultations to booked procedures?
✓Does your staff follow up professionally on leads that do NOT convert?
✓Do you systematically ask for referrals, reviews and retain patients?
✓Do you hold your staff accountable so you know processes are being followed?
✓Can you easily pull reports that help you make better business decisions?
The average cosmetic practice can only answer yes to a few of these questions, usually because they
don’t know how or they have not had to…until now.
Times have changed. Only the best will survive, and flourish so let’s talk if you’re not satisfied with
Here is some good news….there are only a few key metrics that make all the difference. The secret is
to stay focused on those key metrics and NOT be distracted by the endless chatter promising you bliss
if you just do this one thing.
I wish you much success in 2020 and please let me know what I can do to help you grow.
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery.