Unfortunately, growing a cosmetic practice in today’s competitive climate is not easy.
Actually, it’s quite confusing and frustrating, isn’t it?
Just because you throw thousands of dollars at google adwords or spend countless hours on IG and FB developing a following, that does NOT guarantee your success.
Because doesn’t it feel like no matter what you do, it’s not enough?
- You get less leads than you expect.
- The prospective patients don’t show up.
- They show up but they are NOT good candidates (physically or financially)
- They don’t convert and on and on.
What is going on?
The truth is it takes A LOT to turn a Stranger Patient into a Raving Fan.
You can’t just attract them. You have to convert them.
By the way, if you’re not happy with your results, there’s something you’re doing or not doing that’s
It helps to go back to marketing fundamentals and think strategically. You only have so much money
to spend and so many hours in the day so planning wisely gives you the competitive edge.
There are only a few key metrics that make all the difference to your bottom line and here they are:
You want more leads so the first place to start is with the leads you are now getting.
Where are they coming from? Ask everyone who calls and track all Internet leads so you KNOW for sure if
they are coming from SEO, PPC, directories, social media, YouTube, current patients coming back for more
or word-of-mouth referrals.
The results tell you where to spend more of your time, money and energy.
Is the lead being converted at the time they call? If not, why not?
Be sure you have a professionally trained receptionist with the
right attitude, phone voice and scripts to convert these incoming
If you blow it here, that prospective patient is lost forever and they
will never even meet you.
Does the patient say yes to surgery or the dreaded, “I gotta think about it” or “ I need to talk to my husband”?
If so, your coordinator needs help and strategies to avoid that and keep the path clear to get to a yes.
Because this is where the money exchange happens and where the rubber meets the road because nothing
counts until the patient hands you their credit card.
Want to learn more?
Watch this video below where I go into much more detail about setting up an automatic marketing plan that
keeps a steady stream of cosmetic patients coming to you:
If you want my help setting up your own automatic marketing plan for more patients, CLICK HERE to see
if your area is still available.
BONUS: You also get the New KISS REWARDS Platform When you say YES to our done-for-you
patient-attraction plan this month. It’s the easiest way to track and thank your loyal patients for
returning, referring, reviewing and more. Get it now!
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.