Hello, and welcome to Beauty and the Biz where we’ll talk about going how Jose Barrera, MD has 5 entities inside 1 practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “5 Entities Inside 1 Practice — with Jose E. Barrera, MD.”
Obviously, every surgeon in private practice has grappled with the decision to go with a 100% cosmetic cash-based practice or an insurance-based medical practice….or both.
To be sure, the cons of a cosmetic practice include:
- Firstly, the ability to charge higher fees so you earn more per hour.
- Secondly, you get paid upfront with no excessive paperwork involved.
- Thirdly, you have the flexibility to customize your services with no outside approval.
Furthermore, the pros of a cosmetic practice include:
- Firstly, intense competition.
- Secondly, finicky patients with high expectations.
- Thirdly, vulnerability to economic changes that affect cosmetic patients’ disposable income.
⬇️ Click below to watch “5 Entities Inside 1 Practice — with Jose E. Barrera, MD.”
Specifically, this Saturday’s video is an interview I did with Dr. Jose Barrera. Indeed, he’s a facial plastic and reconstructive surgeon in private practice in San Antonio, TX.
Chiefly, Dr. Barrera weighed the pros and cons and decided on both a cosmetic and medical practice.
Notably, here’s what we talked about:
- Firstly, why he chose to stay in both worlds of cosmetic and insurance medicine.
- Secondly, how he has grown his practice into 5 separate entities including cosmetic, reconstructive, med spa, sleep and sinus, and research.
- Thirdly, which entity is bringing in 80% of the revenues and much more.
In short, if you are on the fence about which services to offer in your own practice, this is a must watch.
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