Catherine Maley, MBA, shares the biggest lessons from top practices she’s gleaned from over 175 plastic surgeon interviews on her podcast.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Biggest Lessons From Top Practices — The strongest practices are not doing more but are doing the right things more consistently.
Initially, I noticed an interesting trend among medical practices a few years ago. For instance, some practices consistently grew with less stress and stronger teams. Moreover, they achieved better patient conversion and predictable profitability. However, others struggled even though they worked just as hard. Consequently, those success patterns became the foundation for my new book, “The Plastic Surgery Practice Growth Playbook.” Now, I share a few of the biggest lessons from interviewing 175 surgeons in this short video. Ultimately, these insights truly matter if you are building a practice today.
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