Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to build a VIP experience that sells. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Build a VIP Patient Experience That Sells Itself: Dr. Sheila Kassir on Branding, Conversions and Loyalty
Obviously, surgical skill matters.
However, in today’s cosmetic world, skill alone isn’t enough.
Instead, patient experience, smart branding and trust are what set leading practices apart.
⬇️ Click below to watch “Build a VIP Experience That Sells Itself — with Sheila Malek Kassir, MD.”
Specifically in this video, “Build a VIP Experience That Sells Itself,” Dr. Sheila Kassir explains how she designed a high-converting cosmetic ecosystem.
In summary, she shares how she:
First, created a luxury, full-service experience for every patient
Then, used Inside Beauty Spa and a wellness center to increase conversions
Next, built visibility on Instagram—without relying on before-and-after photos
Finally, turned post-op care into a unique selling point (hyperbaric chamber included)
Importantly, it all happened organically by listening to patients—not chasing trends.
Indeed, if you want patients who stay loyal, refer friends and post glowing reviews, this is the episode for you.
👁 DON’T MISS THESE EPISODES 👁
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