Anthony Youn, MD, explains how to build the authority of your cosmetic surgical practice without ad spend.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Build Authority Without Ad Spend
This week on “Beauty and the Biz,” I’m joined by Dr. Anthony Youn. Notably, he is one of the most visible and trusted voices in aesthetic medicine today.
Across social media, Dr. Youn reaches millions of people. Yet, very little of that growth came from advertising.
In this “Beauty and the Biz” episode, Dr. Youn explains how authority is built in today’s market. Additionally, he explains why trust converts better than traffic.
⬇️ Click below to watch “Build Authority Without Ad Spend — Anthony Youn, MD.”
Rather than focusing on tactics, he focuses on credibility.
You’ll learn:
- First, how a single TV appearance unexpectedly launched his practice
- Next, why traditional media exposure works at first
- Then, why that exposure eventually stops working
- Afterward, how he transitioned from PR to owning his own platform
- Additionally, why education-first content naturally pre-qualifies patients
- Finally, the real time and effort behind authentic social growth
Throughout the episode, Dr. Youn is refreshingly honest. Specifically, he breaks down the real work involved. Namely, that work includes scripting, filming, and testing ideas.
As a result, this episode of “Beauty and the Biz” is ideal for surgeons who are tired of chasing algorithms. Likewise, it is ideal for those who are done with ads and gimmicks. Instead, it offers a more durable path to visibility.
Ultimately, the strongest marketing doesn’t interrupt. Instead, it educates. Then, it lets patients decide.
P.S. If you were another surgeon or investor considering your practice, you’d want clarity on your systems, performance, processes and accountability to determine its business health.
That’s exactly what this Practice Growth Strategy Review provides — and January is the best time to do it.
👁 DON’T MISS THESE EPISODES 👁
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