Hello, and welcome to “Beauty and the Biz,” where we’ll talk about catering to niche patient groups. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Catering to Niche Patient Groups — with Kristopher Day, MD.”
Undoubtedly, catering to niche patient groups can be a strong strategy for growing a young surgical practice. Specifically, focusing on demographics such as post-bariatric individuals or those seeking gender-affirming surgeries helps build a strong reputation. Eventually, this specialization establishes you as an expert in those areas.
⬇️ Click below to watch “Catering to Niche Patient Groups — with Kristopher Day, MD.”
Notably, in the latest episode of Beauty and the Biz, Dr. Christopher Day shares how he grew his practice in Bellevue, Washington. Clearly, he used niche marketing strategies that work in a competitive market. Furthermore, he explains how navigating social media and optimizing patient experience helped attract and retain patients.
Importantly, here’s what Dr. Day had to say about marketing:
- First, he leveraged his personal brand to boost SEO and visibility.
- Next, he emphasized the importance of connecting with patients beyond the consultation room.
- Finally, he used social media to build trust and credibility with potential clients.
Additionally, he’s candid about how combining both reconstructive and aesthetic practices helped diversify his revenue streams. Consequently, this approach allowed him to reach a broader patient base. Ultimately, his marketing strategy might be just what your practice needs to take the next step.
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