Catering to the Affluent Patient

Catering to the Affluent Patient — with Hani Sinno, MD, CM, MEng, FRCSC, FACS

Hello, and welcome to Beauty and the Biz where we’ll talk about catering to the affluent patient. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Catering to the Affluent Patient — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.”

Obviously, the secret to catering to the affluent is to understand their unique desires and expectations.

To be sure, they want (demand) an experience that reflects their high standards and lifestyle values. Indeed, status is a big deal. In like fashion, so are superior results and a seamless experience from beginning to end.

In short, this group will happily pay more because of the perceived value they get.

⬇️ Click below to watch “Catering to the Affluent Patient — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.”

Specifically, this Saturday’s video is an interview I did with Dr. Hani Sinno, a board-certified plastic surgeon practicing in a 50K square foot renovated mansion on De La Montagne Street in downtown Montreal, which is the equivalent of Park Avenue in New York City

Notably, Dr. Sinno shared how he was able to:

  • Firstly: Establish his high-end strong personal brand within a few years
  • Secondly: Strategies for obtaining patient consents for before-and-after photos
  • Thirdly: Focus on offering 5-star customer service and a unique patient experience for the patient’s comfort and confidence
  • Fourthly: Offer VIP concierge services for ultimate convenience such as having the pharmacy ship medications to patients and much more….

To be sure, if you are itching to raise your prices and cater to a better-quality patient who appreciates it, this is must-see.

Catering to the Affluent Patient & Med Spa to 50K Square Ft Mansion

👁 DON’T MISS THESE EPISODES 👁

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