Peter Capizzi, MD, a double board-certified plastic surgeon in Charlotte, NC, explains how ChatGPT is now sending you new patients.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
What this shift means for your reputation, SEO and how prospective patients choose a surgeon.
Recently, I hosted a new “Beauty and the Biz” interview. Specifically, I spoke with Dr. Peter Capizzi. Currently, he is a board-certified plastic surgeon. Additionally, he runs a private practice in Charlotte, North Carolina. Notably, he has practiced there for more than 20 years.
Surprisingly, he discovered a new trend among his prospective patients. Namely, several patients told his team about their search methods. Apparently, they found him by asking “ChatGPT.” Indeed, this is a very popular AI app.
Previously, his practice had never tracked AI as a referral source. Consequently, they added it to their metrics. Thus, they could start tracking it accurately. Subsequently, the following month revealed interesting data. Astonishingly, approximately 40 prospective patients credited “ChatGPT.” Specifically, this AI helped them find the practice.
Truly, this concept is not theoretical anymore. Furthermore, this tells us something important about patient behavior. Clearly, patients are not only searching “Google,” “Instagram” and “RealSelf.” Instead, they are directly asking AI questions. For example, they ask, “Who is the best surgeon for this procedure?” Then, AI chooses which practices to mention.
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⬇️ Click below to watch “ChatGPT Is Now Sending You New Patients — Peter Capizzi, MD.”
Why does “ChatGPT” know about Peter Capizzi? Fundamentally, he spent years building things that AI can find. First, he has a clearly defined specialty. Second, he possesses 649 patient reviews. Third, he demonstrates strong online authority. Fourth, he maintains consistent marketing. Finally, he has years of visibility and reputation building.
In other words, AI did not create his authority. Rather, it discovered the authority he had already built. Undoubtedly, that remains one of the biggest marketing lessons for plastic surgeons today. Ultimately, it proves exactly why “ChatGPT Is Now Sending You New Patients.”
Next, watch this interview I did with Dr. Capizzi. Specifically, you will hear how he approaches specialization and reputation. Additionally, he discusses staying visible as marketing continues to change. Consequently, I recommend asking your new patients how they found you. Eventually, you might be surprised by the answer.
Importantly, specializing can make your practice easier to market. Likewise, it becomes easier to find online and more profitable. However, this works only if the strategy fits your market and goals.
Therefore, reserve a Practice Performance Audit today. Subsequently, I can help you determine what is working. Furthermore, we will uncover what is holding you back. Then, we can decide where to focus next for growth.
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