Raymond Lee, MD, shares his experience and expertise in creating an unforgettable brand for his Newport Beach, California practice.
Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Creating an Unforgettable Brand
Specifically, this week’s “Beauty and the Biz” episode, Creating an Unforgettable Brand, explains how Dr. Raymond Lee broke through in one of the most competitive cosmetic markets in the country. Likewise, if you want to know how a surgeon becomes recognizable in a crowded space, this video is a must-watch.
Additionally, Dr. Lee transformed his practice into a patient magnet by focusing on a few key marketing levers. Instead, he avoided flashy campaigns. Similarly, he did not rely on massive ad budgets. In similar fashion, he focused on consistency, clarity and strong patient education.
⬇️ Click below to watch “Creating an Unforgettable Brand — with Raymond Lee, MD.”
To summarize, here’s a sampling of what we covered in Creating an Unforgettable Brand:
- First, he describes how he built the “Faceology MD” brand and secured the trademark and domain through strategic timing and domain auctions
- Next, he explains his Instagram content approach that attracts real patients, not just likes
- Then, he details why IV sedation messaging has become a powerful marketing differentiator
- Finally, he shares how he encourages more patients to consent to photos and post their results online
Consequently, if you want to grow your referral base, increase consult conversions or build a memorable identity, this episode will help. Moreover, the insights in Creating an Unforgettable Brand are clear and actionable.
PS: Indeed, the Cosmetic Practice Vault works because it’s based on real data from real practices.
Specifically, surgeons have used this system to:
- First, increase revenues 27% in six months
- Second, convert 80% of consults
- Third, fix staff performance issues
- Fourth, increase call-to-appointment rate by 30%
- Fifth, increase patient lifetime value by 20%
- Sixth, build a predictable growth flywheel
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👁 DON’T MISS THESE EPISODES 👁
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