Lots of Revenue Streams — with Jason Bloom, MD

Lots of Revenue Streams — with Jason Bloom, MD

Catherine Maley, MBA: Hello everyone and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and how to create lots of revenue streams. I’m your host, Catherine Maley, author of “Your Aesthetic Practice — What your patients are saying”, as well as consultant to plastic surgeons to get them more patients, more profits, and lots of revenue streams.

Now, today’s special guest is Dr. Jason Bloom, who’s an expert at making lots of revenue streams. He’s a board-certified facial plastic and reconstructive surgeon in private practice in Bryn Mawr, Pennsylvania, and has lots of revenue streams. Now, in regards to him creating lots of revenue streams, he focuses on facial rejuvenation, rhinoplasty, nonsurgical treatments, as well as hair restoration. Now, Dr. Bloom attended the University of Michigan Medical School and then completed his residency in Otorhinolaryngology neck surgery at the University of Pennsylvania, before embarking on creating lots of revenue streams. He also, then did a fellowship program at the New York University Langone Medical Center, also before creating lots of revenue streams. Now, Dr. Bloom has authored more than 40 journal articles and book chapters, and speaks at medical conferences all over the world. He continues to teach residents, sits on medical advisory boards and performs research studies as well as clinical trials.

Dr. Bloom, welcome to Beauty and the Biz. I’m excited to speak with you on how you’ve created lots of revenue streams.

Jason Bloom, MD: Well, thanks so, much for having me. It’s a pleasure to see you and to be on this.

Catherine Maley, MBA: Thanks so, much. So, I always like to start with how, what was your journey to private practice before you started making lots of revenue streams? Because it’s never a straight shot, is it? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Yeah, I mean my I, I’ve kind of had a little bit of a roundabout way to my own private practice.

So, when I was doing my fellowship at NYU in 2009, 2010 I. Came out of my fellowship and I actually joined a dermatologist in the Philadelphia suburban area, which is ki actually where I am now. But I joined his practice and he did only non-ablative lasers, but was a very big name in the space.

And he used to joke that I did everything in the office that caused blood or smoke. So, I did all of the ablative lasers, all the injectables and all the surgery. And we are still friends. It worked well. I was with him for eight years. But what happened was after you know, I was a surgeon, facial plastic surgeon in a dermatology office, and he was a cosmetic derm.

He and never took any kind of insurance or anything like that. My surgical practice just began to get so, busy that it was hard to run facial plastics practice out of a, a derm practice just because, and even from a support standpoint. So, whether it was surgical coordinators or booking things and seeing patients and follow up, it was, they weren’t equipped in their office to do that.

And so, you know, I actually found a dermatologist to come in and work for him, and we separated very amicably and I opened up my own practice strictly facial plastic and reconstructive surgery practice in the Burma area not far away. And. That was about three and a half years ago. I have since brought on some nurse injectors.

I have a junior partner who works with me. She is a facial plastic surgeon and it’s been great ever since. So, that’s kind of, it’s onwards and upwards at this point.

Catherine Maley, MBA: Nice. Let’s talk about the location you chose and how that might impact you in creating lots of revenue streams. It looks like you’re kind of in a strip mall kind of retail area. Yeah. I, I love the thought of that, like the, what are the pros and cons of that because I pro it looks like you’re on the ground floor as well.

You have your own building; you have your own big name on that center versus being in a hospital on the fifth floor. So, how did you choose that? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: You know I love having first floor access. It is so, nice. Patients walk. I mean, we have tons of parking patients walk in right from the parking lot.

They see our name, they see our sign, and yeah. And there’s actually a lot of kind of, let’s say a. Traffic and influence in the area. My neighbors in our kind of in our shopping area are a, a very busy salon, a very busy nail salon. And then across the straight street and aesthetic orthodontics, there’s a dentist’s office.

There’s a lot of kind of people who are interested in aesthetics, all kind of funneling in the same area. And so, when they, maybe they’re coming in to get their hair done or their nails done and they see bloom facial plastics, they see it’s, ooh, what’s going on there? Not like we’re accepting like walk-ins, but it does kind of like it’s great in that we get that kind of cross traffic and people, it becomes kind of front of mind when they see our name on the…

Catherine Maley, MBA: I love that idea, in terms of lots of revenue streams. I think you picked the right location though, and the right clientele and the right high-end neighborhood because I’ve watched others do it, but then they’re like next to Chipotle or TJ Max or something, and it, it doesn’t have the same feel to it, so, I, I love your location. I think it’s great. How has this impacted you in creating lots of revenue streams?

Do people ever come in and just walk by and say, I, I just?

Jason Bloom, MD: We, we, we see people like walking by, and also, we see our patients that are coming in for example, like PA patients who we’ve operated on or stuff. This, this is a very busy hair salon, very busy nail salon. And we also, work with some of these you know, with these companies and do kind of co-op marketing in terms of like the orthodontics.

We have their cards and their brochures in our office, and they’re offering $500 off Invisalign. And we, and, and for example, if they send a patient for a lip lift or lip injections, then you know, they, and because they. You know, our pamphlet in their office, we give them a discount. So, any of the local businesses that are kind of in our direct area, we like to do kind of marketing things on.

I remember when some of the injectables were doing it, it was a new indication for like hand filler. And with the nail salon we, you know, any new patient that they saw that they had our brochures at the nail salon. Any patient that they referred got $50 off hand filler because they were coming in and getting their nails done.

And they say, oh, you know what? My hands are looking a little bit kind of deflated, or I can see the veins. That was a new patient they were sending us. You surely know how; how important it is to get patient referrals and how much those patients are worth. Mm-hmm., certainly doctors pay for patient leads.

This is more than, you know, I’m more than happy to give $50 off treatment to come in my office when it was sent from them.

Catherine Maley, MBA: It’s a lot cheaper than finding an internet stranger patient, to help with getting lots of revenue streams, that’s for sure. Okay. And they’re much more likely to convert. So, I, you know, I think that’s a great idea. One idea that, I will tell you somebody else, we both know this facial plastic surgeon, but they they’re not in your area though, but they do the tchotchkes, you know, they do the, like the lip gloss and the pens and they just hand it to all the salons and just say, here you go.

And so, in case, because a lot of times these are great alliances, they just don’t work out because you have to nurture these relationships and they’re busy with their own practice, your business trying to figure out yours isn’t on their priority list. So, I love to come up with what else can we do where nobody else is involved, like humans aren’t involved other than there’s a big bowl with your name, with all of, with your name in it, you know, and they can just take free views out of it. How has this impacted you in creating lots of revenue streams?

So, it’s a thought.

Jason Bloom, MD: Yeah. And, and, and, and actually we kind of encourage all of these kinds of local businesses. We see a lot of. Of their employees as well for treatments and things. And we offer them steep discounts in order to come into our practice so, that, you know, they see certainly more patients getting their hair done or their nails done, then we can, you know, handle in a day.

So, if they’re sending people and they said, Hey listen, we went to Bloom facial plastic surgery and I got some toxin and some filler, and they’re recommending us, that’s like, that’s huge. So, we offer discounts to their employees and, you know, not to send us people, but you know, If they’re happy, then they will send us people.

We’re not, you know, so, it’s been, it’s been a great kind of back and forth that we’ve had.

Catherine Maley, MBA: Yeah. Have you ever done one of those parking lot tent events, you know, where you all get together and you all invite your own patients and then everyone, I mean, have you ever done some, it’s a big deal though to, to put that together? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: We did. We did actually. We usually, So, every year when we celebrate our anniversary, which is in the, in September of our practice we do kind of get a tent. I have like a taco truck come, I have a the, the Mr. Frosty, Mr. Softy truck comes, and then we invite everyone to come out and just kind of like, get free ice cream, get some tacos, enjoy themselves.

Mm-hmm. And then also, when, when the orthodontist across the across the parking lot, who is a good friend of ours, when they moved into the space, we kind of had a welcome to the neighborhood party, same kind of idea.

Catherine Maley, MBA: Yeah, the I, when, a million years ago when I got into this, I lived in San Francisco and I was a marketing consultant and I would get plastic surgeon’s gigs at alliances.

So, they would give talks at high-end boutiques, hair salons all of that stuff. And it was, it worked great. It was a lot of work though, to coordinate the darn thing. But the point was we had a da a patient list, they had a patient list we needed to get in front of their patients. So, the doctor would pay for the marketing.

And in those days, we would send out postcards. Like they were really fun, big postcards, eye-catching. And they worked very well in today’s world. I don’t know, I wouldn’t do that, but, but so, the surgeon it cost him maybe a thousand. Like we had refreshments and the postcard mailing, no big deal. And we got in front of all of their patients or clients, and that’s how boy, that was, that worked like a charm for many years. How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: That’s, That’s fantastic. I mean, yeah. Who would, who wouldn’t love to get access to? You know, more patients get in front of them, have people see you, meet you. Yeah. That’s fantastic.

Catherine Maley, MBA: Well, especially when they’re, they’re almost referred, like their credibility. We, we got rid of the trust problem because there was already so, much credibility built into it.

So, when the surgeon showed up, it didn’t feel like a, a sales thing. It felt like an educational event. and everyone was so, comfortable and I just, those worked so, well that I, you could still do it in today’s world, you would just have to tweak it. You know, the marketing channels are different and the trust level is so, different now.

Like you’d really, that’s why I like going with who already knows somebody that you could know, that they could introduce you to. It just makes your life so, much easier when you know those patients who show up with you, like, who are you? Like who, who are you? You don’t want, you don’t want a do that all day.

You want the patient who says, oh my God, you are so, funny on Instagram. Or, I love your family, you know, isn’t that fantastic? Like, is that what happens a lot for you? They show up saying, I feel like I know you. How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Patients feel like, well, yes, because my Instagram is very unique. My Instagram, I actually.

Craziest. This sounds, I do it all myself. So, I have one account which has almost 18,000 followers and bought that one, but that’s the account. I actually, it’s uniquely me. It has my crazy sneaker collection of Air Jordans. I put my kids on it. I put your trip to Israel. My, yes, my, my, my trips, my vacations, as well as my before and afters for patients and things going on in our office.

We also, have a separate bloom dot facial dot plastics. Oh, I’ll check that out. And that’s like my office one. And we do have someone, I’m kind of like monitoring it, but we do have someone doing that because it’s hard to do both. But I’m, you know, I worry is that if someone did take over my own account, the D RJ Bloom account, it’s just like, it loses that authenticity.

I feel like there’s something that. People know it’s me because it’s like kind of this self-deprecating, funny guy out there, like putting these things up. Mm-hmm. And I think to kind of pass that off, I, I think with lose a little bit of that it hasn’t gotten too overwhelming. It certainly is hard to do.

Catherine Maley, MBA: How much time is it taking you per week? How many hours do you think? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: I mean, oh gosh. I mean, I would probably say 10 hours a week I spend on this. And so, it does, I mean, it, it takes a lot of time, but in the end I kind of enjoy doing it. I like interacting with everyone on it and they get a real sense of me and my personality.

And actually, just this like past week, I posted something about Mike the top nine, you know, posts from 2022 from last year. Mm-hmm. And when you look at the posts, The vast majority, like seven of the nine posts were more about lifestyle things and my family and my sneakers and things, and maybe one or two were about surgery and my surgical results.

And it just shows you that like what people respond to the most mm-hmm. are they want to see that kind of more personal side rather than strictly before and after’s and, and you know, it just makes you step back because I’m like, oh, people want a see my facelift results and they want a see my rhinoplasty results.

But like, the people have spoken, you know, it’s like, it shows that they really want a see you from a more personal side.

Catherine Maley, MBA: It’s just, I think you need both though. I think you’ve got to keep, keep showing the social proof, the social proof of, I mean, you’re doing a good job of that, which certainly helps with creating lots of revenue streams. But before and after photos, patient testimonials, patient videos are amazing if you can get them like you interviewing the patient afterwards or doing the nose reveal or they patients love that kind of stuff.

Totally. But it’s so, true nowadays. What’s the first thing we., we Google somebody or we just Google anything, and then we see someone’s name. We don’t go to your website. We go straight to Instagram and, and people, and like a lot of these surgeons are fighting it. And I used to fight it too. I thought, this is silly.

What a waste of my time. But for a surgeon, it’s not for b2c, it’s brilliant. For b2b, it’s not as important, but I still have to be there too. Everyone does. We all have to be on social media and if you are not, you’re definitely missing out on a whole group. And you can’t say it’s just for the little kids. How has this impacted you in creating lots of revenue streams?

It’s, I mean, we’re all on it now, you know?

Jason Bloom, MD: Yeah. I mean, I, I, I have been kind of selective in terms of my social media outlets. Like I’m not on TikTok and I’m not, I mean but, but some of my friends who are facial plastic surgeons have done extreme extremely well on that on that. But I am on Instagram.

That’s kind of like my biggest platform. Mm-hmm. Interestingly, I have a website. I love my website. Love it. I think they did a fantastic job with it. But when people come in and are like talking about before and after’s and they want a see before and after’s, I, I don’t even, like, I haven’t up, I need to be better about updating my website and sending, but I update my Instagram so, much more frequently and sometimes I’m just sitting in a console with a patient and they want a see before and afterwards and we just like, scroll through the Instagram and I’m saying like, Ooh, see this, this is very similar to your case.

This is what I would do in this case. And we can look through all the pictures and then they, they can go and I’m like, you can please feel free to refer back to it. I put everything up there, all the different views and they, they feel good about it.

Catherine Maley, MBA: How are you getting so, many before and after photo approvals?

Because so, many surgeons still say, my patients are private. The minute they say that, I know it’s not the patient, it’s not, it’s the surgeon’s belief that, that that’s true. It’s not, it’s not true anymore. I mean, I How are you doing it? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: A couple ways. So, first of all, doing a lot of surgery, So, when you do a lot of surgery you know, if one out of 10 like says yes, then that’s great.

And so, yes, I operate three days a week, eight hours a day. And I do a lot of surgery. So, my n the number of before and after’s I can pick from is larger, right? Mm-hmm. And then the one thing that I always do is I ask personally. Yeah. Like, I’m the one asking that’s the secret, and I say, listen, you look great.

I’m so, I’m happy that you’re happy. Mm-hmm. and. And, and, and sometimes, you know, they’ll say, you know, they, they, they’ll tell me, and, and, and sometimes they’re like, yes, I’m, you can post it. I’m happy to do that. We have them sign, photo, video, consent and sometimes they say, you know what? I don’t want a be on your Instagram or your social media, but if a patient comes in the office, you can show, show them.

And so, you know, I’m grateful that patients even let me, you know, show other patients. But I think that personal ask, rather than having a staff member do it, is really, that is patients know that you, that you care and like that this means a lot.

Catherine Maley, MBA: Yep. Actually, a lot of them are flattered that you want to use their photos. How has this impacted you in creating lots of revenue streams?

So, you asking makes all the difference in the world and it’s still a numbers game. Even if only three out of 10 said yes, that adds up so, quickly. Totally. And you know what? I would do, get anything you can if they say, you know what, I’m happy to have you show them in the office, get an iPad for that group, you know, and put them all on there.

And while that patient’s sitting around a cosmetic patient is stewing a lot during this journey, give them that iPad and keep them in front of all those photos. How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Yeah, certain, I mean, the, the other thing is there is the, I’ve, I’ve had this too, and this kind of has happened with like the younger generation getting rhinoplasty and things like that.

And well two things. Number one Of the younger people, like consider it like a badge of honor. They’ve said, what? Why am I not on your Instagram yet? And, I said, well, I didn’t, I didn’t know you wanted to be. And so, those kinds of people are great because they actually are excited to like, put it out there.

And some and some kind of like want the content. And what I mean by that is I’ve done some influencer surgery before and they want to like put their reveal videos out there and, and I never. Ask until, but they’re like, oh, I want a, like, some ask, will you film footage in the or, or you do this. And I’m, I’m happy to do that for them, but I always let them make the first kind of move and say, oh, I want a put this out there.

I’m going to post my reveal video, I’m going to post my experience. And then I say, would you mind if I use those photos or can I share your video? Mm-hmm. And they’re usually, they like, want the content for their own, like, outlets. So, how does that process start?

Catherine Maley, MBA: There are some influencers who literally have a PR group who call you and say, do you want a do a deal? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: I, I have. I have. I’ve seen it all. Yeah. And being in practice for 13 years, I have had so, I did somebody’s nose probably about five years ago now, and. She, it was originally started through a direct message and she direct message, direct message me. I un I, like, unfortunately, I, I had no idea who this person was.

It’s like a young influencer with millions of followers on YouTube and so, she’s like, oh, can I come in for a consult? I’m interested in a rhinoplasty. Mm-hmm. And I said, sure, call the office, make an appointment. And she’s like, well, I don’t necessarily live in your area, but I might be in this area.

She grew up kind of close and can I come in on the weekend? And then I looked at her Instagram fine and I was like, Hmm, okay, I might want a see this person on the weekend. And I actually came in on the weekend mm-hmm. I saw her, especially with her, with her mother. And she loved and I said, this is what it is, the whole thing.

And she called up Monday book surgery and I didn’t say anything about it.

Catherine Maley, MBA: She didn’t ask for any favors? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Not Nope. Until two weeks prior she said, you know what? I think my followers would like to see this. Can we film some stuff in the operating room? And I said, yeah, and, and, and ac and actually I didn’t, and I didn’t ask for anything and she didn’t ask for anything.

Mm-hmm. and I am not a fan of giving discounts or you know, free surgery in exchange for this stuff. Like I understand now knowing, and when and when she posted her Reveal video. Mm-hmm. Okay. Which was one week after her surgery, she posted it at 6:00 PM by 6:00 AM the next day, it was seen already by 1.5 million people and it was.

It blew up. And I realize now, h the power of this mm-hmm. But I’ve also, seen the other, I’ve seen people come into my office, literally a girl who’s 18 comes into her off my office with her mother and said to me, I’m a social media influencer. Mm-hmm. And I said, hi, I am Jason Bloom. Nice to meet you. And we go through the consult.

She was also, interested in a rhinoplasty. And at the end we give her the price for surgery. Mm-hmm., she looks at it, looks at her mom, looks at the price, stands up and walks out. And, and then I was like, okay, well that’s, that’s what it is. I don’t owe you anything other than a good result in surgery and you don’t owe me anything.

And this woman’s, this girl’s mom called back like, Two weeks later and she called my office manager, surgical coordinator and said, yeah, she’s doing a bunch of things. I think Dr. Bloom really should, the word they use is collaborate. Okay. You know, Dr. Bloom really should collaborate with her. And my surgical coordinator comes in and she’s like, what should we do?

I said, you know what you should do, send her the quote for surgery again and tell her these are the dates we have available. And she did that. Two weeks later she booked surgery. Oh, nice. What? I didn’t offer her anything. She didn’t, and, and, and if this is a private thing, surgery, I’m not going to post anything.

And you know what, afterwards she posted it all because she was interested in using the content on her own on her own pages. And then actually I asked her, would you mind if I shared this? So. It’s all happened organically. Mm-hmm., but I feel like I don’t want a be responsible or contractually obligated for anything.

And I certainly don’t owe them anything other than, and I don’t want them to owe me anything other than a good result. That’s what I owe them, is I want a get them the best result possible. I have seen friends of mine have four-page contracts with, you must mention these things and you must use these hashtags and, and ex in exchange for procedures and, and it’s just, that’s just not me.

Never happened.

Catherine Maley, MBA: So, the girl, so, the, the, the girl who blew up your account, the one that with the 1 million followers, did she come back and want anything from you? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Never. She never has. She’s had multiple surgeries with other people too, and she still will po she’s posted, she regrets some of her other surgeries and she said she never regrets her rhinoplasty.

It was always great. She has over 10 million followers on, on YouTube and about four and a half or 5 million followers on Instagram. Isn’t that crazy? Yeah. And if you, I mean, and you can look at my Instagram and stuff. You can find her. She’s on there, but like, she still texts me all the time, says I love my nose.

It’s like my five-year nose anniversary, you know? Oh, that’s so, cute.

Catherine Maley, MBA: But you know you have a challenge though because of what you’re doing. You’ve got the young rhinos, the older facelifts, then you have the men hair transplant. How are you marketing to three very different groups? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Yeah, I mean certainly, I think.

Well, Instagram and social media has been hugely popular with the, with the younger generation. Obviously, this is the 17- to 20-year-old rhinoplasty patients. Additionally, my name is very good in the area. I mean, I, I would say even better than my Instagram is the word of mouth that I get and referrals from.

And I, and I’ll, and I’ll tell you one other, my, my biggest area of marketing that has kind of grown my practice over the past 13 years. But yeah, men are hard because men aren’t necessarily on Instagram and following this. So, I have. You know, treated friends of mine with hair transplants, and I have a hair care company called Hairapy Hair Care.

Oh, good for you. And so, you know, I, you know, treated my friends and they refer other friends and then kind of surgery. You know, facial rejuvenation surgery where I used to say, where I used to see the majority of patients in their late fifties to late sixties. Now, I, the vast majority of my patients getting facial rejuvenation surgery, and that’s like face neck lifts and some eyelid work is in their early fifties.

Yeah. So, I think over the past five years, it’s kind of slid up at least five years in terms of the age. Mm-hmm. And, and they’re still very savvy with social media and Facebook and so, they do see me on there. I’m, I do some, some news pretty frequently, so, they see me on TV once in a while.

But I would say my, my, my greatest marketing over the past 13 years has been the word-of-mouth and. Because that’s hard to do as you know, those are the best patients, but the hardest to get, right? Mm-hmm. So, I am a train and, and this is like a little bit of my secret, and what I’ve done is I’ve been a trainer for Allergan and Galderma and Revance, and I work with all these companies.

Mm-hmm., and, and, and interestingly the dermatologist, we, that was kind of how we opened, was that, you know, I was with him for eight years and he used to say, why are you training these nurses and why are you training these dermatologists? They’re your competition. Mm-hmm. very, very, very shortsighted. Mm-hmm.

And what I’ve done over the past 13 years is I only train derms. I only train PAs. I only train nurses. No plastic surgeons and no one who works for a plastic surgeon. And you know what? I’m a good guy. I go in there, show them exactly what I do. I train them. I train tons. I love training local, local, regionally.

I love training dermatologists and these big med spas. And you know what? When they have a patient, because they can, they’re, they see, like, I mean, I’ve become friends with all, all of these people. And when they have a patient who needs their facelift, like who think they’re going to send it to, mm-hmm., are they going to send it to someone who they’ve never had any relationship with?

Who’s they? They who? You know what? They’ve never seen their before and after’s. They haven’t. They’re like, you know what they say? Why don’t you go see Dr. Bloom? Whether they book with me or not is that’s then my issue. Right. But they say, why don’t you book a consult to see Dr. Bloom? He does good work. I see him on Instagram.

He’s come here. He was nice. He showed us, you know, like you might like him. And so, I get more referrals from my friends who are dermatologists and nurses and injectors and PAs in my local community. Mm-hmm. than anyone else. That is my number one source of marketing for the past 13 years, and I continue to do it and not for the money I get from Galderma or Allergan or Revamps to do the training that is pennies compared to the amount of.

Referrals and networking that I do at each of these events. Yeah.

Catherine Maley, MBA: Are the vendors though, are they helpful with pr? Because I used to tell people, you know, the best thing to do with big pharma money because there’s a lot of pharma money there. Hang out with their PR department, they can get you a lot of, or have they or have they not or…? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Yeah, I mean I’ve done some, I’m, I mean I’ve done national PR stuff with some of the companies and yeah, it’s a lot of work sometimes for, you know, very little benefit.

And for me, I would, I mean I did like a, I mean, years ago I did like a town and country event with Allergan and we were up on the stage and, and doing this and they put it in Counter Country Magazine and it was on their website and like a bunch of different things. And like to me, honestly, when I look back at it, I would rather do an event.

One of my friends who owns a big med spa who has nine nurse injectors and sends me more people than doing a national event with one of these companies through their PR department, because it’s just patients, you know, the patients that I get one patient coming in from California to have their nose done versus 20 that I’m sent over the course of the next couple months from the other.

It’s just it. I just don’t think it has the same. I would much rather local, regional things with people I trust and care about rather than a big national event that involves time and energy and I just don’t see the same, you know, reward on the backside. And my reward is surgical patient referrals.

That’s what I want a see.

Catherine Maley, MBA: So, you’re doing only surgery, but you’ve got a lot of other revenue generators are in your office. So, how are you set up staff-wise? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: So, great. Great question. I use, I mean, I built a lot of what I do based on based on injectables and I’ve converted a lot of them to surgery over the course of the next couple years.

When I opened my office three and a half years ago, I brought on a nurse injector who I have since trained in like to do what I do and she’s now a trainer for Galderma. I, for the last two years, I’m no longer taking new patients for injectables. Hmm. I’m busy enough and, and, I’m trying. And I tell them, listen, they can see what I did when I’m talking about like, go see my nurse injector, she’s great.

She injects me. I was like, she sees exactly what I did at last appointment. Some people still want me to do their toxin even. And I’m like, okay, no problem. Happy to do that. But I want a encourage my nurse injector. I just hired another nurse injector to come out part-time. And then one of our estheticians was in nursing school and she has and she has now finished nursing school, so, she’ll be slowly learning to inject over the course.

So, we should. My partner who injects on, and she’s a facial plastic surgeon and she’s still about 65% surgery and about 35% injectables. Mm-hmm. We have my full-time nurse injector and then potentially two newer injectors. Who, that I want them doing the majority of the non-invasive aesthetic work.

Catherine Maley, MBA: So, you believe in surgical versus non-surgical, keeping it all under one roof. How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Right? Totally, totally. And, and I’m, I, you know, and it’s certainly easier to get in to see one of my injectors and it is to, for me, I only am in the office itself two days a week. Mm-hmm., cause I’m operating. Tuesdays, Wednesdays and Thurs Tuesdays, Wednesdays, and Fridays.

So, I’m just only in the office two days, So, to get a, a patient, you know, you can’t tell a patient that comes in today that the next time they can see me is in September, you know, or in October. It’s just, they’ll be, they’ll, they’re gone. So, you need to offer them options or else see they’re, they’re not, they’re, they’re not.

And, and not just options, but options. Who you trust and options who you’ve, you know, who you’ve trained. Mm-hmm. Both of the new nurse injectors, who, well, one of them, again, new to my practice, she’s been a nurse injector for 10 years and one who is newer, both of them. I want them to learn how I do it.

Yes. And so, they’re, they’re shadowing for the ne, I mean, one is shadowing for about six months, and she’s coming in on days. She’s not even working. Coming into the rooms with me, with my nurse, injector, with my partner, seeing how we do it. W you know, making the, you know, the diagnosis and saying, okay, we’re going to use this product here.

Why? Mm-hmm., and I always ask, that’s my favorite question. Why? Why are you using that product? Why are you using that amount? Why are you going there? Why are you starting there? Why are you using a cannula? Why are you using a needle? Because I like, it doesn’t matter necessarily, as long as you have a reasoning for doing these things.

I want them to develop their own why. And it’s as, and it could be like, I’m doing this because you did it, and I think that makes sense to me. Mm-hmm., but I want it to kind of click and make sense to them if they’re going to be doing it.

Catherine Maley, MBA: And it’s so, important that you’re both on the same page on that. How has this impacted you in creating lots of revenue streams?

There have been practices who have hired nurse injectors and two weeks in they realize this injector overfills every time. And it’s because they came from a commission-based position and, and it didn’t match with this practice at all. They were all about natural results and they had, they looked like loo bird people going out of there with the filler and they had to stop it immediately because it was hurting their brand.

It was hurting their relationships.

Jason Bloom, MD: Catherine, if you knew how long it took me to like hire one nurse injector and then a new person coming in, there’s a lot of. There’s a lot of, a lot out there, let’s say. Mm-hmm. and I am extremely conservative and, and totally non-confrontational, and I just want patients to be happy.

Mm-hmm. and I mean, that has to go a lot with my philosophy. Like I, I mean, I certainly do take before and afters for surgery, but I don’t take pictures for injectables. And I, I can explain why, but I, I just wanted someone to fir, first of all, I wasn’t inviting someone into my practice. Unless I saw consistently that they were producing natural looking results because, and they, I mean, as crazy as the sound, they couldn’t look crazy because we all see those people who maybe they’re great injectors, but they look a little bit strange because they’re overfilled or they’re doing too much.

And, and I just want someone who is going to look natural, do natural results because that’s what I’m trying to convey. And you know, patients ask, sometimes they say, oh, like where did you get that in a good thing? It’s like, wow, where did you get that? That looks good. And then there’s also, where did you get that?

That looks a little crazy. I don’t want a go there. So, I never want that ladder situation. So, yeah. And, and, and by having them see what we do, I think it kind of reinforces that kind of, this is what we do, it’s a natural result. That’s what I’m looking to put forth.

Catherine Maley, MBA: Yeah. Any have you had any staff issues like everybody else or how’s that going? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: You mean like staffing in general? Just hiring people? Yeah. Yeah. fortunately. I’ve never had someone leave my practice for, I mean, other than one was, she was Canadian and she her visa was up, so, she had to go back to Canada. One went to medical school, one went to PA school, so, okay.

Those were the only three people that have ever left my practice and, and for bigger and better things, you know, like I would never hold something, somebody back. Interestingly the pa is graduating PA school in June and I hope to have her back in my office. As a surgical pa I want her assisting in the operating room and doing pre- and post-op surgical stuff, so, hopefully she’ll join our practice back.

Catherine Maley, MBA: So, what’s your secret to hiring and keeping them. Taking good care of your employees? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Being a good person, like, I, I, you know, it, it’s, it’s every day we’re there. I, I buy lunch for the office and just like keeping it light and mm-hmm., you know, we just have a good dynamic. And when you hire someone, you really, and, and this is what I say, and like, I’m like, when I’m hiring even for the front desk, I’m like, I just need to make sure that your vibe with our office mm-hmm.

before I hire you. And it’s just, we have such a positive, good vibe in our office. Like, I’ve been super lucky over the past three and a half years. It’s like, it’s literally like a family. I, I, I’m, I’m with these people. As much as my family members, right? I’m in the office, I’m in the operating room. And so, kind of creating that family type environment.

And it sounds kind of hokey, but it really isn’t. Like that’s, that’s the kind of vibe we got, we have there. And you got to kind of, I just respect every one of my employees. They respect me. They know they can call me about any situation, talk to me personally about any situation at any time of the day or night.

Catherine Maley, MBA: Well, good for you because it starts at the top, so, you’re doing something right there. So, kudos I saw on Instagram, I think you had a patient who was like a Sep and she, two years later, but, but what’s that? What’s her story? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Yeah, I mean, she worked as a medical assistant for a dermatology practice and I.

She was referred to me through that dermatology practice and I did her nose and just like in our, you know, doctor-patient relationship as she was really happy, you know, I kind of found out she was, you know, not as happy where she currently was. Mm-hmm. and we were looking for medical assistants and aesthetician and she’s both, and I brought her into our practice and she’s been fantastic and she’s been our medical assistant ever since.

And she is also, aesthetician in moving into some aesthetician roles as well.

Catherine Maley, MBA: But has she been a good referral source or at least a good walking, talking testimonial for the patient’s visiting? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Totally. I mean, she’s rooming pa, she’s rooming patients and you know, she’ll sense maybe like a patient who’s like nervous mm-hmm.

and they’re coming in for a consult and she’s like, you know what, you’re going to be great. Dr. Bloom did my nose. Mm-hmm. And again, she looks natural, she looks good, she doesn’t look crazy. And so, that kind of reinforces our brand and what we do and what better to have someone in our office. I’ve, I mean, Anne, I’ve done surgery on another front desk person.

I did her nose. I’ve done different kind of procedures like face tight and things on some of our estheticians. So, I love treating some of our office people because they trust it shows trust. Mm-hmm. shows that the results are natural and they’re kind of walking, talking advertisements for all this stuff.

Catherine Maley, MBA: I always say it’s an investment. All of you who think, what? I’m not paying for that. You’re missing the whole point. There’s nothing better to a cosmetic patient that walks in and says, oh, I don’t know. Should I do this, shouldn’t I? Well, I had it done and I can tell you my story, really. Let me see. Like, do where are your scars?

What’s going on? Like, how was it, you know, nothing better. I, I can’t imagine, I can’t imagine any better investment than having those walking, talking testimonials. It’s good pr it’s also, good team building and some of the surgeons have like all those r rules about it. I think that’s what happens when you come in into it with that.

Fear of, you’re going to screw me. You’re going to, you know, you’re going to get surgery and walk away, and then you haven’t signed all these documents. I think that’s where it gets crunchy and yeah. How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: I mean, we, there’s no doc. I mean, obviously they get a discount, they still pay for surgery, right? They discounted surgery and they have to be with our practice for at least a year prior to getting surgery, with the exception of someone who had surgery.

And then I bring into our practice. And the, those are, you know, those are just but you know, that’s, that’s from a surgical standpoint. Mm-hmm. But certainly, I encourage, encourage every one of our staff, get toxins, get fillers, get lasers. You can talk about it. Get as much as you want. I never charged them for it.

There are only two things that they have to. Number one, you do it after hours. Yes. You ask our nurse injector, you ask me, I’ll stay late, come in early. We’re happy to do it, but not in the crazy flow of our office day. And the second thing is, if you, you know, all these companies offer free product for the staff.

And I say, get it in advance. You want your lips done, get the syringe in advance, we’ll do it done. Never charge you. You can do it, you know, whenever you are ready to do it. So, those I do.

Catherine Maley, MBA: Yeah. Yeah. It’s, it’s so, it, there’s, it’s all good. All of that is good. It’s free for you. It takes a little of your time.

It makes the staff so, happy. And actually, I, when I write ads for practices, one of the perks I write is cosmetic treatments. Cause that’s why we want a be in this industry, you know? We want stuff done. Exactly. What would you say is like the biggest challenge of running your own solo practice? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Oh gosh, the biggest challenge.

You know, I’m not the greatest business person and I’ve had to learn a lot. How’d you learn it? I have some like fantastic mentors in the business sense. Edwin Williams is, ed Williams is, he’s incredible. Your friend and, and one of my best business mentors. And I, you know, I, I didn’t do his fellowship, but I would, I mean, I, I feel like I did his business fellowship in learning so, much from him and calling him

And I’ve been on his podcast and we talked about how, kind of like stuff that we, we talk about. So, I consider him huge mentor of mine and kind of like getting a small group of people who you really trust around you who are smart and an accountant, a financial advisor, and people who you trust to kind of help you.

Mm-hmm. And I, I said, listen, I am, this is my first time doing it. I need your help in doing that. And then and we kind of like starting out, I did everything at, at, you know, Everything myself. And then, then I had, you know, my office manager and she was my surgical coordinator and office manager. And then we hired a surgical coordinator to kind of like allow her to do more of the nuts and bolts of the business kind of stuff and more of the HR stuff.

Mm-hmm. And then my surgical coordinator can focus more on the patients and the booking surgeries and the scheduling surgeries and getting patients ready for surgery. So, like, as we grew, as we kind of like grew into our practice and, and felt more comfortable with what we were doing, we added staff to offload some of the responsibilities where at the beginning we were doing everything and it.

For, to pay someone to do that. You know, we’re lucky that we, we do well as a practice and, you know, I pay people to make my life easier and to make my office manager’s life easier so, that she can, focuses focus on things that are important to the business and not kind of be bogged down with other things.

But I remember, I mean, just, you know, like going back to the, what, what we kind of opened this with was when I was at the derm office and I wanted to book a surgery. Guess who was doing that? You were, right? I mean, I was calling the operating room. I was writing the pre-op scripts. I was doing all meeting with the patient’s pre-op.

I was taking all the pictures. I was making sure that they got their EKGs. I was doing all of that, and I was killing myself, literally. And I didn’t have this point. And that was one of the things, why now my life is easier because I have someone to help out with that. But I mean, these are newer things.

As the practice grows, you get people to help with these kinds of things. And it’s all, it’s all growing pains, but you can’t be, I would say the one thing that I will say is you, you can’t at the beginning be unwilling to do it yourself. Because none of its easy, and you got to be willing to go out there and make the calls and book the cases because no one’s going to do it for you.

You have to do it as you’re growing or else, you know, like you, you can’t be a pome being like, oh gosh, I need someone, you’re just starting a practice. Oh, I need someone to do that. You know, it’s like, right, no, you can do it

Catherine Maley, MBA: It’s just, it’s worth it, or they try to be cheap about it and hire this one person and they have to wear the 14 hats because you don’t want a do it.

But then you burn that person out and they leave and you’re, and now you’re really screwed. And so, there’s such a balance between how to pay, pay for time, because all we have is time. And it’s like, do I do this myself? I mean, there’s always, in business, there’s always that rule. If you’re supposed to be making, let’s say 2000 an hour, you should be doing nothing under 2000 an hour task.

You know? And if you look at it logically like that, and you think, oh my God, why am I doing. The 40 things that you do, that you probably should be doing, you know because you, you’re cheap because you don’t want a pay somebody else to do it. But then again, on the other hand, then you also, have to manage other people and hope that they’re doing what you think they’re doing.

Yeah. So, that’s why business is so, important nowadays. You’ve got to figure out the business side of this, by the way you ran. Right? That, by that, what are you talking about? You have a hair club; you have a business hair. What, what was that about? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: Yeah. So, very entrepreneurial of you. It’s, it’s, it. Been about six years in the making.

I was approached by some friends who, some of them, so, two partners. One is kind of a Q V C alum is a rep of some products and has done multiple marketing kind of things. And product representative product representation of brand representation at QVC, which is about 30, 45 minutes from my office.

Mm-hmm. And one of his friends her father who passed away was founded a company called Hairapy Hair Care years ago. I don’t, I mean, some people have heard about it. I mean, it was in like Walgreens and c v s and Rite Aid, and it was a big company. And interestingly her dad had all of these patents and formulas.

For hair growth and, and hair care in shampoos and on all of these different ingredients. And when he passed away it was just kind of sitting there. And interestingly, so, the three of us got together and she’s like, I would wish, you know, we could take something with these ingredients that we call BioDapt eight.

It’s eight ingredients that we have patents on and, and the formulations. And why can’t we like reformulate it and make like a shampoo that helps with hair growth and thickening your hair and a conditioner and some serums. And that’s what we did. And we started about six years ago. We are now sold in doctor’s offices and direct consumer on our website, under the name Hills.

No, it’s, it’s called “Hairapy” Haircare. So, it’s like “therapy”, but it’s “Hairapy”. Mm-hmm. Hairapy haircare. And it’s been great. We’re going to, we’re planning a bigger launch this year, but a lot of my friends in the co in like the facial plastics community and plastic surgery and derm community have now carry it in their office or you know, direct patients to their website.

It’s very easy. We have serums, so, just serum once a day that matches your skin type because, so, there’s a, a normal to dry, a normal to oily and a sensitive, and people are like, well, I, they’re like, no, no, no. I’m not talking about my skin. I’m talking about my scalp. I. Does your skin stop at your hairline?

No. Right. So, if you have oily skin, guess what? You have oily scalp. If you have dry flaky skin, you have dry scalp. And if you have sensitive skin, you probably have sensitive scalp. So, we use these formulas actually, and we’ve done great clinical trials showing improved thickness in the hair, improved styling, improved volume, and, and also, like again, I like if I’m invested in the company and I’m, I’m part of it, I give it to my friends and say, listen.

let me know what you think. My fellow who is postpartum was having a lot of shedding and postpartum her hair loss. Mm-hmm. She uses this and she just said the amount of shedding she has is so, is so, much less. She loves the way that her hair looks much thicker afterwards. So, it’s been really exciting and it’s just kind of like one of those fun things that I’ve done.

And because it benefits my patients —

Catherine Maley, MBA: But wait a second. That’s a whole other company and business that you’re doing. So, are you going B2B or B2C? Are you trying to sell it on QVC, direct to consumer, or how are you marketing this thing? How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: So, our, our marketing is do we do direct to consumer through our website?

We, we offer it at our practice. Other doctors, it’s right now only like my doctor friends who have kind of reached out to me or who do, like, for example, when I see a patient who is getting p r P injections or P r F injections or hair transplant, we just roll it in to that package. Right? So, oh, you’re interested in hair.

We go through the whole thing. Our non-surgical surgical hair restoration. And then as part of it, we. We want, I want you to start on this and if you like it, you can continue to buy it off of the website. Additionally, we have kind of, you know, doctors don’t necessarily like to take up shelf space in their office with these products.

So, we offer kind of affiliate programs where they give the patient our website and they have a special code, the patient enters it, and then basically they get 10% of every sale that the patient makes linked back to their office. Gotcha. And, and although we have huge connections at QVC, QVC is not the place where we want this because the margins that they take are very steep and it’s just not right for our practice at this, for our products at this point, maybe in the future.

But yeah, we’ll see where it takes us. We’re going to kind of do a little bit bigger marketing launch in 2023. Well,

Catherine Maley, MBA: I’ll tell you the reason you do QVC is because it gets the attention of the big boys. How has this impacted you in creating lots of revenue streams? There’s this woman who, she’s, I don’t know, 25 years old. She wrote a book on it and she had this concealer you know, facial concealer.

And she was Just trying to, you know, get it out there. Anyway, she got on QVC, the profit or the margins were awful. However, L’Oréal ended up buying her company for a billion dollars. Right?

Jason Bloom, MD: Yeah, I mean, that would be nice. I, I will tell you where we’re working right now is that some of the companies have, you know, I have some relationships over the past 13 years with some very high ups at many kinds of device and injectables companies as well as skincare companies.

We’ve had conversations, many of them like it, we’re talking about partnering with some of them not to buy the company, but to potentially, you know, shampoo, conditioner and serum isn’t like, there’s not. Companies doing that out there. So, it’s kind of a new thing. And, and this year, hair is the last year, a couple of years.

Hair has been really exciting. And so, we’ve been in talks with some companies, so, who, who knows.

Catherine Maley, MBA: Good kudos to you because if the plastic surgery doesn’t work out. How has this impacted you in creating lots of revenue streams?

Jason Bloom, MD: I’m not giving that up. I’m not giving that up. Yeah.

Catherine Maley, MBA: Alright. And then my last question, well actually, do you have any words of wisdom for anybody who’s I not even just coming out in the world, but just being out there right now, all of the crazy going on. How has this impacted you in creating lots of revenue streams?

Any, any words of wisdom for how you’re doing just fine?

Jason Bloom, MD: Yeah. I mean, I, I, I think the key is to surround yourself by good people and be good to those good people. So, you know, when I, when, when I started out with three employees like I had my office manager, I had an MA and I had well really an office manager, an MA that was like, there was three of us.

And then I and then I hired a front desk person and really, we started out with, with two and then three employees for a little bit of time because and, and just make sure you bring in good people and you interview them and, and you know, like that they’re just not necessarily that they’re great.

You know, you want them to be good workers, but they’re good people. Like their hearts are in the right place and they support you and believe what your mission is, and they believe in you that you’re going to do a good job. And then from that, take care of those people as, as the owner, as a boss because you know, I mean, and that of those three people who started with me, I’ve operated on family members of theirs, I’ve operated on some of that, you know, it’s just like they believed in me in what I could do, and they believed and they trusted, you know, my results.

They trusted what I was doing. And, and in exchange for that, I’ve always been very good to my staff and the people that I’ve surrounded myself with.

Catherine Maley, MBA: Kudos to you because it’ll save you so, much time, money, and hassle and sleepless nights. How many, how many, I mean, staff tr problems can just wreak havoc on your mental health. How has this impacted you in creating lots of revenue streams?

You know, you, they’re the ones that waking you up at two in the morning and you’re like, really? I mean, why, you know, why can’t we all just get along?

Jason Bloom, MD: I, I remember one thing and I, I’ll say my, my father is an oral surgeon and he’s 74. He is very close to retirement, but I don’t think he’s, he’s, he’s not, he’s not ready to retire yet.

But he used to say, he’s like, The surgery is the easy part. Yeah. He’s like, it’s, you know, this staff problem and this person calling out and this person’s calling, you know, having an issue with this person. And, you know, this thing’s breaking. He’s like, that’s what gives you gray hair. And so, I, I just remember him saying that.

And it’s true, you know, like we get to go into the operating room and, and, and we do what we do and we, you know, we, we love it and we know how to do surgery, but the hard part is everything else behind the scenes.

Catherine Maley, MBA: I couldn’t agree more. But now I don’t want a forget what is with the sneakers. You have sneakers everywhere.

If you everybody, well by the way, what’s your website? Because people should go to your website. You look on your website, you have this gorgeous office, and then it has like a sneaker, it, it has as like a statue and it has sneakers in art. And I thought, what’s with the sneaker thing?

Jason Bloom, MD: Yeah, I mean, I, you can probably see in the background there that I have, like, those are all piece, those are all like sneaker things from patients who have, like, I love Air Jordans.

I have a collection, actually, I’m here in my home office and I have a sneaker closet of hundreds of Air Jordans up here. Really? And you’ve, it, it, it’s kind of been leaked a little bit on my Instagram, so, it’s out there. But yeah, I mean, I used to wear, prior to the pandemic, I used to wear a suit and tie mm-hmm.

every day to the office. And now I am scrubs. Sneakers and that’s like kind of, I expressed myself with some cool sneakers and now patients like call in. They like say, Hey, what sneakers does he have on today? They love to see me wearing kind of like these cool, outrageous sneakers. And then they like, buy me things like, this is some, there was like a mosaic back there that was made of like one of my sneaker posts on Instagram that, that a patient made.

And just some like cool things. So, it’s kind of become a little bit of my personality quirky.

Catherine Maley, MBA: It’s, it’s unusual and at least you have a space for it because usually it’s the woman that takes up all the closet space. And in your house, it must be you.

Jason Bloom, MD: Yeah. Well, this is upstairs in my home office, so, it’s far away from me, it’s from my wife’s my wife’s closet.

Catherine Maley, MBA: Is she okay with your fetish?

Jason Bloom, MD: Yeah. Well, you know what? She used to be like, oh my gosh, this is crazy. And now and now when like a person comes to our house and she’s like giving them a tour, showing them around. That’s, that’s her far she loves, that’s her favorite part. She loves to show them the sneaker closet.

Catherine Maley, MBA: That’s crazy. Good for you. That’s interesting. I did not see that in your personality. Usually when I see you at conferences, you know, everyone has their game face on at conferences. That’s why I love these podcasts. You know, you’re actually a real person. You’re you. That’s a really quirky, that’s so, funny.

I saw it on Instagram. I saw the, I didn’t realize there were hundreds there. I, you definitely look like a lot, but. Okay. All right. Well thank you so, much Dr. Bloom. It has been a pleasure. I hope to see you at a meeting coming up soon because now that we’re back in action and everybody that’s going to wrap it up for us today, if you would so, kindly subscribe to Beauty in the Biz if you haven’t already, and if you have any questions for Dr. Bloom, how would they get ahold of you?

Jason Bloom, MD: I mean, the best way is I told you I do my own social media. Yeah. www.instagram.com/drjbloom or www.facebook.com/bloomj. Reach out to me on social media. My Instagram is probably the easiest way.

Catherine Maley, MBA: Everybody that’s going to wrap it up for us today, a Beauty and the Biz and this episode on how to create lots of revenue streams.

If you’ve got any questions or feedback for Dr. Bloom, you can reach out to his website at, www.BloomFacialPlastics.com.

A big thanks to Dr. Bloom for sharing his experience on creating lots of revenue streams.

And if you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

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-End transcript for “Lots of Revenue Streams — with Jason Bloom, MD”.