Image of Gregory Buford, MD, FACS and Catherine Maley, MBA

Marketing Magic — with Gregory A. Buford, MD, FACS

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing magic. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Marketing Magic — with Gregory A. Buford, MD, FACS.”

In summary, if you’re tired of pouring time and money into marketing that doesn’t boost your bottom line, then you’ll want to watch this video.

⬇️ Click below to watch “Marketing Magic — with Gregory A. Buford, MD, FACS.”

Specifically, this week’s video features an interview with Gregory Buford, MD. Indeed, he’s a board-certified plastic surgeon with 25 years of experience in private practice in Lone Tree, Colorado.

Moreover, Dr. Buford shares the marketing strategies that have helped him stand out in a competitive market. Furthermore, he does this without compromising the patient experience.

In short, here’s what you’ll learn:

  • Firstly, Synergy of Services: Combining surgical and non-surgical treatments keeps patients loyal and happy. In addition, it helps improve long-term patient retention.
  • Secondly, Pricing & Positioning: Paying your staff well can be your best marketing move. Consequently, this investment creates a more positive environment for patients.
  • Thirdly, Social Media Done Right: How to delegate to professionals while staying true to your brand’s voice. Also, you can stay authentic while effectively reaching your audience.

Additionally, Dr. Buford talks about how adding new services, like GLP-1 weight management, attracts a steady stream of patients. As a result, these patients often ask about additional cosmetic procedures.

Certainly, if you’ve struggled to keep your practice fresh for existing patients, Dr. Buford shares great insights on cross-promotion and strategic follow-ups. Therefore, you can keep patients engaged over time.

Finally, don’t miss this dynamic conversation. It’s packed with real-world marketing tips from a successful plastic surgeon who’s tried it all.

👁 DON’T MISS THESE EPISODES 👁

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