Hello, and welcome to Beauty and the Biz where we’ll talk about marketing pitfalls to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Marketing Pitfalls to Avoid — with Catherine Maley, MBA.”
Obviously, in the competitive world of cosmetic surgery, effective marketing can make all the difference.
To be sure, the journey a patient takes to find and choose a surgeon is complex. Additionally, missteps along the way can lead them straight to your competitors.
Oftentimes you can win just by NOT making mistakes that cost you potential patients, as well as your valuable resources. Instead, you use smart marketing strategies by leveraging the right channels and content.
⬇️ Click below to watch “Marketing Pitfalls to Avoid — with Catherine Maley, MBA.”
Specifically, this week’s video is a live presentation I gave at the 2024 Summer Meeting for The California Society of Facial Plastic Surgery and Rhinoplasty Specialists.
In summary, I talk about how to avoid marketing mistakes that hinder your practice growth and revenues.
P.S. Summer can be tough on plastic surgeons since patients would rather spend time outside than inside with downtime.
So, your revenues can plummet in the Summer….
Your phones can stop ringing.
Your aesthetic patients can stop visiting.
Your staff can stand around doing nothing and still get paid.
Don’t let this happen this year. Keep your revenues flowing and your schedule filled this Summer and avoid marketing pitfalls!
There are still plenty of patients who want/need/dream of making a change. They just need some prodding from you.
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