Learn about Doctor Davison’s med spa strategy which he explains is an analog to bonds, versus his surgical practice which is akin to stocks.
Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Stocks versus Bonds — Doctor Davison’s Med Spa Strategy
Importantly, this week’s “Beauty and the Biz” guest is Dr. Steven Davison.
Indeed, he is the founder of a successful D.C. practice and author of more than 100 clinical publications.
In “Stocks versus Bonds — Dr. Davison’s Med Spa Strategy,” he explained how he grows his practice like an investment portfolio:
Chiefly, surgery = stocks (high risk, high reward)
Secondly, med spa = bonds (steady, reliable revenue)
⬇️ Click below to watch “Stocks versus Bonds — Doctor Davison’s Med Spa Strategy — with Steven P. Davison, MD.”
Also, you’ll learn:
First, why he never shuts down income streams, even in downturns
Next, how cosmetic demand often drops two months before the stock market. Therefore, his schedule becomes a surprising leading economic indicator.
Then, the truth about equipment purchases — and why vendors usually profit more than practices
Finally, his candid take on staff motivation, incentives and the “area under the curve” every new surgeon must overcome
Therefore, this video is a master class in building resilience.
Clearly, it shows how to stay profitable in today’s competitive market.
P.S. In “Stocks versus Bonds — Dr. Davison’s Med Spa Strategy,” Dr. Davison doesn’t sugarcoat it. Instead, from partnerships to lasers to staffing, he shares what works — and what he will never do again.
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