Gregory D. Lewen, MD, explains the real differentiator that reconstructive patients actually notice to become a cosmetic-only practice.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
The Real Differentiator Patients Actually Notice
Overall, the subtle details patients notice — and talk about.
Generally, patients may not understand surgical techniques.
However, they quickly notice when something looks off.
In this episode of “Beauty and the Biz,” Dr. Gregory Lewen explains how he differentiates his work. Specifically, his focus is one of the most scrutinized areas of aesthetic surgery — the eyes.
Overall, his perspective is straightforward.
⬇️ Click below to watch “The Real Differentiator Patients Actually Notice — Gregory D. Lewen, MD.”
Traditionally, eyelid surgery focused on subtraction. Previously, surgeons removed skin or fat. Today, he approaches it as restoration:
- Specifically, preserving natural volume
- Carefully, avoiding hollowing and shadows
- Ultimately, helping patients look like themselves, not “done”
Beyond surgery, this philosophy shapes the patient experience.
Additionally, we discuss:
- First, why he positions his practice as concierge from the first interaction
- Importantly, how trust — not pressure — influences cash-pay decisions
- Likewise, why strong service supports effective marketing
- Finally, how he asks for reviews and why patients respond positively
Notably, one key takeaway:
“If you don’t explain why reviews matter, patients won’t do them — even if they love you.”
Overall, this episode offers practical insights. Specifically, it helps surgeons who want:
- Ultimately, better referrals
- Likewise, stronger word-of-mouth
- Gradually, a reputation that grows over time
P.S. Overall, growth rarely comes from doing more. Instead, it often comes from refining what already works. Additionally, if you’d like help identifying that leverage in your practice, you can request a Practice Growth Review here.
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