Kristina Tansavatdi, MD, explains the specifics on the real reason patients choose you over your competitors.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
The Real Reason Patients Choose YOU
Frankly, let’s be honest. Realistically, you didn’t go into medicine to become a marketer. However, what is the reality today? Truly, if patients don’t know you exist, you don’t have a practice. Accordingly, in this episode of “Beauty and the Biz,” Dr. Kristina Tansavatdi shares a major shift. Specifically, this Southern California facial plastic surgeon reveals the shift most surgeons resist until they see the results. Ultimately, marketing is not optional because it is part of the job.
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Next, here is what she learned:
Initially, marketing only clicked once she saw the ROI firsthand.
Furthermore, social media growth doesn’t happen by accident because it takes years of consistency.
Additionally, video is no longer optional since it is where the attention is.
Besides, differentiation comes from how you show up, not just what you do.
Then, she made one subtle but powerful move. Namely, she transitioned non-surgical procedures to her PA. Consequently, she could stay focused on high-value surgical work. Clearly, that is not just efficiency. Indeed, that is strategy. Ultimately, the surgeons who win today aren’t just great clinically. Instead, they are visible, trusted and intentional about how they grow.
PS: My “Beauty and the Biz Plastic Surgery Practice Playbook” is coming soon. First copies will go to those on the early access list. Look out for an upcoming episode post on how to sign up!
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