Thinking Like an Entrepreneur

Thinking Like an Entrepreneur — with Kay Durairaj, MD

Hello, and welcome to Beauty and the Biz where we’ll discuss thinking like an entrepreneur. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Thinking Like an Entrepreneur — with Kay Durairaj, MD.”

Obviously, some surgeons have an inner drive to grow and expand. Some are in the OR every day doing as much surgery as the day allows, and some surgeons take a different path.

Indeed, they diversify their efforts and revenue streams to not only cover their bases, but also enjoy more life/work balance so they have more time to do pursue other interests.

⬇️ Click below to watch “Thinking Like an Entrepreneur — with Kay Durairaj, MD.”

Specifically, Dr. Kay Durairaj, a facial plastic surgeon practicing in Pasadena CA for the past 20 years, has embraced the entrepreneurial path, by expanding into several different areas such as:

  • Firstly, producing a popular podcast, “Beauty Bytes,” with 600+ episodes and 1.7 million downloads.
  • Secondly, building an Instagram following of 350K followers covering a broad range of cosmetic patient demographics.
  • Thirdly, creating her own skincare line and online store, including in-house fulfillment.
  • Fourthly, founding “Modern Aesthetic Theory and Artistry,” an online training module focusing on teaching safe and precise filler techniques.
  • Fifthly, collaborating with pharmaceutical companies to stay at the forefront of emerging technologies.

Amazingly, she also did all of this while raising 4 kids with her husband. Wow!

Thinking Like an Entrepreneur, Demand for Non-SX vs SX Increases

👁 DON’T MISS THESE EPISODES 👁

#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

#drkaydurairaj #kaydurairajmd #surgeonentrepreneur #plasticsurgeonentrepreneur #cosmeticurgeonentrepreneur