THIS is How You Use Social Media — with Brenton Koch, MD

THIS is How You Use Social Media — with Brenton Koch, MD

Hello, and welcome to Beauty and the Biz, where naturally, we talk about the business and marketing side of plastic surgery. Therefore, we discuss the topic of, ‘this is how you use social media’.

I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Now, today’s episode is called “THIS is How You Use Social Media — with Brenton Koch, MD”.

Truly, you really do not need to dance or sing or be funny or popular on social media. However, you certainly do need to hold the interest of your audience. It’s a fact that this is how you use social media.

Introducing Brenton Koch, MD — a facial plastic surgeon in private practice in West Des Moines, Iowa, for the past 23 years. Certainly, Dr. Koch has cracked the code when it comes to social media engagement. Assuredly, you will discover this as he discusses on the topic of, ‘this is how you use social media’.

⬇️ Click below to watch “THIS is How You Use Social Media — with Brenton Koch, MD“

Overall, this week’s video is an interview I did with Dr. Koch talking about the following topics:

Firstly, on the topic of ‘this is how you use social media’:

Markedly, how he has scaled his practice by adding two more surgeons and a whole lot of staff. Therefore, he gets to focus on what he loves most and that’s facelifts.

Secondly, on the topic of ‘this is how you use social media’:

In particular, we talked about him refining his S-Lift (Short scar deep plane facelift) by doing a lot of them.

Thirdly, on the topic of ‘this is how you use social media’:

Equally important, how he uses the power of social media to promote it.

P.S. Dr. Koch’s educational S-Lift videos on IG are fantastic.

To be sure, he explains the procedure using a real patient going through it and it’s super authentic and compelling. In particular, it’s done in-house under local anesthesia. Significantly, he mentions that he does 4-5 every week and that’s the social proof prospective patients need for reassurance.

Well done!

THIS is How You Use Social Media & 3 Surgeons plus 33 Staff — with Brenton Koch, MD

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