Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how video marketing attracts patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Video Marketing Attracts Patients — with Adam J. Rubinstein, MD, FACS.”
So, are you looking to attract more patients and stand out online? Well, that’s going to take content creation—and few do it better than Dr. Adam Rubinstein, a board-certified plastic surgeon practicing for 21 years in Miami, FL. Specifically, he shared how his passion for photography and video production has transformed his marketing strategy.
⬇️ Click below to watch “Video Marketing Attracts Patients — with Adam J. Rubinstein, MD, FACS.”
From producing clever video campaigns to filming real surgeries for patient education, Dr. Rubinstein leverages creative content to build trust and engage his audience. Notably, one standout project is his hilarious “Oh Boy!” video series—a creative take on Uber’s business model, comparing the pitfalls of choosing cosmetic surgery based on price alone.
So, here’s how Dr. Rubinstein keeps his content fresh and engaging: • Use humor to connect with your audience. For example, videos like “Oh Boy!” entertain while delivering a meaningful message about quality care.
- Firstly, invest in professional equipment. Additionally, from green screens to multiple cameras, Dr. Rubinstein takes his content to the next level to stand out in a crowded market. (Or, simply hire a videographer in your area.)
- Secondly, leverage live streaming. Meanwhile, his “Naked Beauty Live” podcast streams to multiple platforms at once, engaging viewers in real-time and building a loyal following.
To be sure, Dr. Rubinstein’s philosophy is clear: Content creation is a non-negotiable part of marketing today. Furthermore, he even hired a full-time social media manager to keep his practice visible and his brand consistent. “If you want to grow,” he says, “you have to invest in content creation—it’s fun, but it’s a serious commitment.”
In summary, are you ready to take your online presence to the next level? Listen to Dr. Rubinstein’s full interview [here] and get inspired to create your own video content.
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