Lindsey Pennington, MD, shares why she developed her practice and team so that her consults were and are easier than yours.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Why Her Consults Are Easier Than Yours
First, most surgeons think patient conversion happens during the consult. However, it absolutely does not. Instead, it happens long before they ever walk through your door. Consequently, this is exactly what Dr. Lindsey Pennington has figured out. Therefore, it is a major reason why her surgical practice remains so incredibly busy. Indeed, this perfectly illustrates the core message of the video, “Why her consults are easier than yours.”
⬇ CONTINUE READING BELOW ⬇
⬇️ Click below to watch “Why Her Consults Are Easier Than Yours — Lindsey Pennington, MD.”
The Right Way to Use Social Media
Next, she uses social media the correct way.
Specifically, she does not use it for vanity.
Likewise, she does not use it simply for likes.
Rather, she uses it strictly for patient education.
Thus, by the time a patient actually meets her, everything changes.
Initially, they already understand all of their options.
Furthermore, they already trust her medical expertise.
Moreover, they are already leaning toward a final decision.
Consequently, this makes the consult feel less like selling and much more like confirming.
The Effort Behind the Results
Yet, here is the part most people completely ignore. Truthfully, this strategy is not passive. Similarly, it is certainly not magic. Instead, it takes real, consistent effort.
For example, she is consistently creating new content.
Additionally, she focuses on explaining complex procedures in simple terms.
Moreover, she ensures she is showing results and setting clear expectations.
Finally, she keeps repeating the exact same messages over and over again.
Ultimately, that is the required work. Unfortunately, most surgeons simply will not do it. Conversely, what about the ones who actually do? Consequently, they walk into consults with a completely different type of patient. Namely, they meet an individual who is informed, confident and far easier to convert. Truly, that is the ultimate leverage.
👁 DON’T MISS THESE EPISODES 👁
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons