Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how your most valuable asset is you.
I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Your Most Valuable Asset is YOU”.
A typical plastic surgeon has invested up to:
That’s an investment worth $1,475,000!
So, wouldn’t it make sense to spend $5K to ensure your above investments pay off and reap you the highest profits you deserve?
I explain more in this week’s short video:
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Catherine Maley, MBA: Protect your most valuable asset, which is you. A typical plastic surgeon has invested up to $500 grand in education and training to become a plastic surgeon. $400 grand per year to rent and mortgage and furniture and office equipment. Another $75K per year on website design, Google AdWords, SEO and directories.
Another $150 grand on some laser, $350 grand per year. Staff salaries, that’s an investment of over $1.4 million. So wouldn’t it make sense to spend another five to ensure your above investments pay off and reap you the highest profits you deserve? Your most valuable asset is you.
Here’s what I mean by “your most valuable asset is you”:
Brand yourself as the best choice, because your most valuable asset is you.
Hire a top professional team to represent you, because your most valuable asset is you.
Train your front desk staff to convert callers into appointments, because your most valuable asset is you.
Train your coordinator to better convert consultations, because your most valuable asset is you.
Attract your preferred patients, because your most valuable asset is you.
Spend smartly on advertising so you get an ROI that makes sense, because your most valuable asset is you.
Build an automatic marketing system so you’re booked out for months, because your most valuable asset is you.
To find out how to do that, access the How-to playbook at www.CosmeticPracticeVault.com.
Isn’t it time to invest in you, your practice, and your future? It really is. So please join me at www.CosmeticPracticeVault.com.
Everybody that’s going to wrap it up for us today, a Beauty and the Biz and this episode on how your most valuable asset is you.
And if you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue.
-End transcript for “Your Most Valuable Asset is YOU”
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