In case you’ve just returned from a desert island, I’d like to introduce you to Yelp. In a nutshell, Yelp lets your patients rate and comment on the experience they had with you – good or bad. That, my friend, is the new reality.
Your quirky patients will find Yelp on their own because they’re unhappy and want you to be unhappy. Your happy patients are happy and don’t have nearly the motivation your discontented patients do – so you’ll need to help them spread the good word about you.
Before your patient leaves after their treatment, say something like “Bonnie, I’m so glad you’re happy and we would love you to spread the word. Would you mind leaving a review on Yelp? Here our easy instructions to follow.” I know another doc who has a simple message on the back of his business card that sends them to Yelp to post a nice comment.
Yelp is not going away. If anything, there will be more patient-review sites added every year. So rather than fight Yelp and others, work with them – and your happy patients – to enhance your image. Do not leave it to chance.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.