Plastic Surgery Email Marketing Facts
The facts show that plastic surgery email is here to stay.
Did you know not only do the number of emails sent every year continues to grow, but so does the number of email addresses created?
So, who’s sending and reading all of these emails?
It turns out, in the U.S. alone, more than 90% of people over the age of 15 use email.
And all of us (well, 99% of us) check our email every day, even before social media.
Some of us check our email as much as 20 times a day.
And, more than half of us even check our email before doing anything else online such as social media, the news, doing a search or checking a company’s intranet.
The point being email remains a great way to reach your patients and grow your practice……when done right.
Email vs. Social Media
When it comes to marketing for new cosmetic patients, you may be saying to yourself, “Forget plastic surgery email. I just use social media to get in front of millions of prospective cosmetic patients for free”.
But here’s The truth. You may not even get in front of most of your own followers for free with social media, let alone new ones.
Look at these stats from Optinmonster.com for Email vs. Social Media Engagement:
.58% Social Media Engagement
22.86% Email Open Rate
3.71% Email Click Through Rate
That means there’s only 0.58% engagement rate for FB, Instagram and Twitter vs.a 22.86% Email Open Rate to your own email list.
And your email list will click on your content at an average Click through Rate of 3.71%.
We actually have been doing strategic plastic surgery email marketing for plastic surgeons for years and have even better stats than this:
Our average email open rate is 31%
And our click through rate is 5.37%
So, back to social media, I’m sure you noticed you follow many people on the various social media channels but don’t see their posts.
Why is that?
That’s because social media wants you to “pay to play” to get the additional reach so it’s not as free as you may think.
By the way, we are not even considering the amount of time it takes to create plastic surgery posts, upload them and interact with your prospective cosmetic patient followers who may, SOMEDAY, call, visit and actually give you money. Just sayin…
Here is another interesting plastic surgery email benefit:
According to MarketingSherpa, about 60% of consumers subscribe to a brand’s list to get promotional messages compared to only 20% that follow brands on social media.