What Surgeons Say About Working with Catherine...
"We engaged with Catherine for several reasons. While we run a very successful cosmetic practice, we are always open to discovering new ways to “better our best” in terms of staff, practice structure and processes. Given Catherine’s years of “best practice” study around the world, we thought her an excellent choice to help us re-imagine our practice. Catherine was instrumental in setting up a new structure that made our large team of surgeons and staff work together more cohesively. She outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. We immediately felt a renewed sense of optimism and enthusiasm for our growth. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation. Her years of experience allow her to bring outside eyes to your practice, recognize what’s off, and recommend concrete actionable plans for improvement."
ROBERT SIGAL, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
ANTHONY CORRADO, MD
"Catherine provided much needed guidance in setting up a dynamic framework for our cosmetic practice. She helped with a whole range of tasks, ranging from staff hiring and training to creation of essential marketing materials. One of her many strengths lies in her keen understanding and feel for the non-medical patient experience with plastic surgery practices. This area of expertise represents an invaluable resource for cosmetic surgeons, many of whom have a peripheral exposure to this subject. Catherine proved to be a true professional with excellent organizational and listening skills. She was a pleasure to work with and we very much look forward to retaining her services in the future."
GRIGORLY MASHKEVISH MD & BRUCE MOSKOWITZ MD
“Catherine has proven to be a valuable asset at my annual medical conference held for surgeons. Her talks are well attended and she’s got a gift for educating physicians and staff in an entertaining and inspiring way. Her insights are invaluable to my conference attendees who are there to learn how to stay in front of their competitors an how to grow their aesthetic practices.”
PHILLIP R. LANDGSDON, MD
"Catherine Maley turned our practice around. We attended her How To Convert More Consultations webinar and implemented her system the following week. We converted more consultations in that week than we did in the entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
SAM ASSASSA, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
VICTOR S. FERRARI, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
ROBERT LANGDON, MD
"Catherine’s consulting service have paid for itself many times over the investment I made engaging with her. Working with her helped change my perspective of how to run my already successful practice to one that is more streamlined and profitable. The training she gave my staff was also fantastic. I hear my staff using Catherine’s strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for our practice. If you have plateaued or if the gaps in your processes are costing you, Catherine can help. She’s worth every penny."
MICHAEL CIARAVINO, MD
“Your on-site practice visit was awesome and invaluable. Thanks to your strong presentation and people skills, you were able to shift the culture in our practice and that has made a significant difference in the way my staff is interacting with my patients. You also made it possible for me to figure out what to do with key staff members and that has allowed me to grow the best team to support my vision for the future. It was money well spent. Thank you.”
ARMANDO SOTO, MD
"Working with Catherine was truly an eye-opening experience and I had an epiphany. I now see my practice through the eyes of a businessman rather than as a surgeon trying to do everything myself to ensure it gets done. I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. This has been a profitable and practice-changing investment that I wholeheartedly endorse for any surgeon who is ready to step up their game."
EVAN SOROKIN, MD
“Since we brought Catherine on as a consultant to our practice, she’s done wonders for us. Whenever she has something to say, we always listen. I saw her speak at meetings, I read her book and I was very impressed with her before we decided to bring her on as a consultant. Since we have, she has been invaluable. Her insights are amazing from working with so many other practices. She’s a pleasure to work with and, more importantly, she’s efficacious and I would highly recommend Catherine to anyone who’s newer in the business or looking to revamp and re-evaluate your own processes. She has been an excellent investment and worth every penny.”
CHRISTIAN SUBBIO, MD
“Catherine, Sorry for the delayed response. Things have evolved a bit differently from when we last talked. Yes, last year did turn out well and you and I discussed some of your other suggestions that we had implemented but I expressed that we didn’t see the effect we had hoped for and so you and I discussed some other strategies and tweaking the right message, right audience, right medium. I still have yet had time to follow-up on implementing the additional, new strategies we discussed in our last phone call. However, I felt the need to reach out and follow up with you because, as it turns out, the suggestions we had implemented that I complained we hadn’t seen any results from....well, I was wrong. In the first quarter this year, our earnings from cosmetic surgery are up 96% over one year ago (last year was a slower than usual first quarter) and 44% from our prior best first quarter ever ! This increase in revenue was achieved by only adding a few additional patients over that quarter better patients, better revenue with minimal additional labor on our part. I attribute this to a few things. Implementing your strategy to go “deep” in our marketing efforts in our local community, doing the same ad with before/after photos of a facelift patient across multiple print and direct mail pieces and repeating these over a period of time, the age of our practice in the area and a local economy that continues to improve. The general marketing principles and guidance regarding the location of our practice and principles for future practice marketing and development were sound advice that have proven to be beneficial and true. Thank you for your practical insight and advice. We still have a way to go to see the full implementation and effect of all of your input and I am excited to see the results as they unfold! We have enjoyed working with you and I believe what you offer is unique in the consulting industry for our field . Any practice, at any stage could benefit from the vast array of consulting information and products your firm offers. We look forward to continuing to seek out your services as we continue to grow!”
LEO LAPUERTA, MD
"We have been very pleased with our relationship with Catherine. Her recent evaluation and recommendations for our practice have been extremely helpful. Her experience enabled her to accurately evaluate our practice in its current situation and identify potential for growth. Her interaction with our staff has been tremendous. She has concrete ideas for marketing our practice, ideas that we can implement immediately. We would recommend her service without hesitation."
JEROLD J. OLSON, MD
“I knew that Catherine understood the field of plastic surgery after reading her book, “Your Aesthetic Practice, What Your Patients are Saying”. In fact, I bought a copy for each of my staff to read and we began discussing each chapter at weekly luncheon meetings. I turned to Catherine and she did an outstanding job of quickly designing a new logo and related materials including a new newsletter. In a word, I believe she is a real professional who is dedicated to our field and we will continue to find ways of having her help us with our practice.”
RANDOLPH S. WALDMAN, MD
“Catherine really understands the aesthetic patient and what they want and need. I highly recommend this book to any physician wanting to grow their aesthetic practice.”
JOEL SCHLESSINGER, MD
“Catherine provides an excellent framework to create and grow an aesthetic practice. She thoughtfully details each step of the process from intake, to consultation through post- operative care. Her paradigm shifts the mind set from medical practice to top-tier service provider. This guidebook is required reading for all members of our team.”
DAVID KAUFMAN, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
EDWIN WILLIAMS, MD
“Physicians spend many years learning how to best treat the medical needs of our patients. However, no one taught us the non-medical aspects of how to actually care for them as people. As physicians we long resisted the concept of “marketing.” Ms. Maley has written this superb guide so both you and your staff can let patients know what you can offer them in a compassionate environment.”
STEVEN PEARLMAN, MD
“Catherine Maley is a pleasure to work with! She is creative in her approach to marketing one’s medical practice and is excellent at staff team building.”
KATIE RODAN, MD
“Since I have grown to 5 practice locations, I brought Catherine in to add clarity, organizational structure and to grow our cosmetic revenues. She spent a day with my staff understanding their processes and issues that were keeping them from growing. Catherine gave them many simple strategies to help right away. She also gave us an assessment full of other practice and team-building strategies so the staff is held accountable. My staff got a lot of Catherine's training to convert more callers and consults and they have much clarity and are now focused on growing the cosmetic revenues. Catherine is able to identify the trouble spots and give us an easy plan of action to make things run smoother. I appreciated Catherine's efforts and will continue to work with her.”
ERIC DOHNER, MD
“Catherine gave my staff excellent training on how to convert callers to appointments and appointments into procedures. She also showed my staff how instrumental they are in growing my practice and gave them excellent tips on how to network and market me and the practice in the community. I highly recommend working with Catherine if you want to save time, money, and hassle trying to figure out this for yourself. Working with her is well worth it.”
VISHAL KAPOOR, MD
“Her savvy marketing program helped us increase our sales by more than 30% last year!!”
SAMUEL PEARL, MD
"I was having staffing issues and turned to Catherine to help me. She not only identified the type of person I needed to hire but also how to use my current staff to their best ability. Within weeks, Catherine found me an A-Player and I couldn't be more pleased. We finally have a great team in place. I highly recommend calling Catherine for your staffing issues."
JENNIE HUNNEWELL, MD
“Your staff did an excellent job with their mystery shopping calls and written report . It was nice to hear that my staff was doing a good job, and that there were still many areas that could be done even better. There were many great bits of information in the report and our conversation really helped to pull it all together. I’m looking forward to utilizing the scripting materials and the phone conference with my staff. I plan on implementing your suggestions tomorrow.”
EDWARD BUCKINGHAM, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
ADAM STEIN, MD
"You deliver way more than I was expecting! Thank you for inspiring me to be my very best!"
CHARLES PERRY, MD
"Your suggestions have doubled my volume"
IRA FINE, MD
"When you’re in a very competitive environment like I am, being a great surgeon is not enough. Frankly, you have to do good work or you’re not even in the game. Consulting with Catherine has been extremely helpful. I now see the nuances and strategies it takes for me to stand out amongst the heavy competition surrounding me. She confirmed my efforts and ideas that made sense and saved me money and wasted time going down the wrong road. I now have a workable plan to continue to grow my practice which gives me confidence and optimism for the future. I highly recommend her."
JOSHUA ZIMM, MD
“Catherine’s knowledge of the aesthetic patient and her insights into communicating with them has helped me be more effective when presenting to my patients. Now I relate much better to my patients and close more procedures because I speak at the level my patients best understand. I would recommend Catherine’s materials to any physician who wants better conversion rates.”
DANIEL LEEMAN, MD
"I turned to Catherine to very specifically increase our consultation conversions and decrease are no-show rates. She went above and beyond to make that happen. Our no show rate is a thing of the past and I am now seeing better quality consults more likely to book. Catherine went into great detail to review our processes and that made all the difference. It's true, small hinges swing big doors and she was able to identify key areas in our staff scripting, processes and systems that were holding us back. This was money well spent and more than paid for itself in more consult conversions."
JOSEPH DELOZIER, MD
"I was ready to take my practice to the next level. That meant adding a new key player who knew how to convert cosmetic consultations. Since I didn’t have the time nor experience with this, I hired Catherine to find me a rock star and she more than exceeded my expectations. Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
ANDREW LOFMAN, MD
“Catherine has been instrumental in helping us market and produce a world-class brochure for a continuing medical education course that we are putting on at Stanford. She has tremendous creative abilities, a great sense of aesthetics, integrates herself into the team and meets deadlines. I highly recommend her.”
HAYES GLADSTONE, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
VERNE WEISBERG, MD
"I have known Catherine for years and she delivers. We made a single investment of $2,500. Catherine put together a classy snail mail (with metrics) that brought in 67 calls, 56 injections and several surgeries for a total gross income of $72,000. That is a 2,880% return on our investment!"
THOMAS FUNCIK, MD
“Catherine’s services have proven to be invaluable for us in reaching our goals as an ever-expanding medical aesthetics practice. We had her come to our office and do a day’s training with our team and the lessons and pearls of knowledge that she left us with were easy to digest and implement. She leaves you with the tools to continue to grow at a healthy pace and will support you in your endeavors. If your goal is to improve patient experience and at the same time build a better practice, then look no further!”
Harpe Laser & Wellness
“She has helped us gain exposure in Marin and I know she can do the same for you. Catherine is a pleasure to work with and her enthusiasm is contagious. Catherine is excellent at coordinating projects to ensure we get the best results from any of our marketing efforts. She has helped us gain exposure in Marin and I know she can do the same for you.”
ROBERT G. AYCOCK, MD
“Catherine Maley knows medical marketing. She understands the aesthetic patient and how to run a successful aesthetic practice. Catherine has provided excellent advice which we have used for our practice with visible results.”
PAUL J. CARNIOL, MD
“Surgeons early in their career and seasoned ones alike will find insights and useful observations as they read."
DONALD CHATHAM, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
MARK MASON, MD
“Catherine is a true professional. She has used her extensive knowledge of the cosmetic surgery marketplace to help our practice grow. She has always been responsive and thoughtful in offering concepts tailored for our practice’s goals.”
DAVID KIM, MD
“Catherine did an outstanding job of helping to coordinate as well as moderate the marketing/business session for the Advances in Rhinoplasty Conference in Orlando. I received excellent feedback regarding the session thanks to her efforts. Job well done!"
OREN FRIEDMAN, MD
“Catherine’s done-for-you marketing has been worth thousands to us every month . Her team does all work and we see our patients return and refer more often than we used to. I’m busier than I’ve been in years. Thanks Catherine”
MICHAEL WALER, MD
“I purchased the 12 How-To Modules. The modules have been extremely helpful in bringing in many new patients to my aesthetics practice.”
LORNE POON, MD
“Catherine, I really appreciate the personal attention you showed me and my staff . Your suggestions about re-working the consultations were particularly valuable. We will focus on stressing the emotional impact and value to the patient of a successful procedure, rather than emphasizing the science and technical details of how the procedure works. Thanks and best regards.”
SCOTT BODEN, MD
“Your recommendations are very precise and have made a very positive impact on our practice. Last effort, an event, “Fountain of Youth Brunch” generated $35k!”
CARLOS R. POU, MD
“We were so skeptical about hiring a consultant to help us grow our cosmetic side of the practice. We’ve worked with them before and did not get the support and direction we needed for the fees they charged. Since we have followed Catherine for years (she is a good marketer) , we decided to go with her and we have not looked back. She has been instrumental in not only setting up a system to attract cosmetic patients, but also to train our staff to convert and retain those patients. An added bonus has been the business and leadership structure and guidance we have gotten to set us up for success . She truly understands what the solo-practice needs to not only survive but actually thrive in a competitive marketplace. We’ve been extremely satisfied with our partnership with Catherine and her team and highly recommend her.”
STEPHEN KEEFE, MD
“Catherine’s book, “Your Aesthetic Practice” has become mandatory reading for all my staff. It has helped to transform my practice from almost entirely insurance- based to increasingly cosmetically driven.”
MICHAEL MCCRACKEN, MD
“I just want to let you know how successful your Mother’s Day promotion was and how delighted my office and myself were with the outcome. We saw over $22,000.00 in increased business with the promotion. The patients were excited about the offers and of course we were extremely satisfied with the results. Thank you again for your creativity and personalized support. My office and I can’t wait until your next revenue generating idea.”
PAUL BLAIR, MD
“The ‘How To’ Series gives me excellent tactical ideas to attract new patients, increase the amount they spend with us and so much more. The system is even great to retain those patients and ensure that they will be returning to our practice for a long time. I use these modules as training sessions for my staff and that’s helped us work together as a team. They are especially valuable for a new physician starting out in practice and should be required viewing!”
MATHEW W. WHITE, MD
“After being in a group practice for years, I decided to open my own office last year. I had worked with Catherine years ago with great success, so I called and asked her to help us again fine-tune our operations and establish a culture of converting patients. Her presentations set a perfect tone for the staff and raised the bar. She presented the blueprint we needed to set ourselves apart from the competition and get the most value from my current patient list. We now have more direction and clarity as to what it takes to grow. She gave me insightful resources and strategies to monitor and manage our progress. I very much appreciated her time and advice. This was time and money well spent."
HAVEN BARLOW, MD
“I would recommend her to anyone wanting to grow an aesthetic practice. Catherine has been a great resource for me while growing my aesthetic practice. Using her expertise, I have been able to convert current patients to aesthetics as well as add many new patients. She has also been helpful growing my exposure in the media. I would recommend her to anyone wanting to grow an aesthetic practice.”
ANDREW B. MENKES, MD
“There is no one who understands aesthetic marketing better than Catherine Maley. If you want to take your practice to the next level and gain more profit, and get more enjoyment from your patients, staff and your personal satisfaction, then you want to consult with Catherine Maley. You won’t be sorry and you will be richer!”
NEIL BAUM, MD
“We were opening up a cosmetic center in our ENT practice and I needed help figuring out how to profitably grow a cosmetic practice NOW – not years from now. However, there were so many different options and I was getting pulled in so many directions that I knew I needed someone with experience, in working with practices like ours, who could give me a road map to lead me through the maze to save me time and money. I chose Catherine because I heard her speak at a medical conference and she was entertaining, knowledgeable and passionate about helping surgeons grow the cosmetic side of their practice. I also read her book and that solidified my trust in her. Catherine turned into my “aesthetic coach” who gave me direction and kept me from wasting money when it came to offering specific procedures, technology and devices. She kept me focused on investing in things proven to grow the bottom line so I got a lot more bang for my buck than I would have on my own. I am grateful to Catherine for sharing her time and talents with us. Even though I originally balked at her fees, I quickly learned how much more value we got from the expertise that saved us a tremendous amount of time and money that would have been wasted . I highly recommend using Catherine’s coaching and consulting services if you want to do it right the first time.”
MELISSA AND DAVID HARTMAN, MD
"Catherine found me the best coordinator I’ve ever had. Maryanna came with experience, a drive to succeed and after 3 months has me booked out further than anyone I’ve had in many years of practice. This hire was a game-changer for me."
RICHARD FLEMING, MD
“Of all the marketing material I have read and used, Catherine’s are by far the best. Her Staff Guide Book outlines in detail the process of one on one marketing down to the little things that often turn out to be the difference between success and failure in closing a consult.”
CAMERON L. SMITH, MD
“This outstanding piece by Catherine Maley, MBA, should be a welcomed addition to any aesthetic physician’s library. Catherine’s outstanding book is an excellent overview and resource regarding marketing an aesthetic medical practice. It begins where marketing should begin, with the patients themselves. Excellent survey results reveal what the patients want and don’t want. There are many practical tips on patient relations, rapport building, the consultation process and decision making. Emphasis is placed where it should be; on internal marketing strategies. External marketing is put in excellent perspective and the author makes it clear it should not even be attempted until the infrastructure is in place and the internal marketing strategies have been fully implemented. This outstanding piece by Catherine Maley, MBA, should be a welcomed addition to any aesthetic physician’s library and will provide an excellent outline for not only physicians in early practice but for mature practices as well. It has certainly been helpful to me to have the pleasure of reviewing this book.”
FERDINAND F. BECKER, MD
“I really like your new audio series ‘How To Turn Your Phone Calls Into Profits’. Hearing the variety of your lively voices role- play the caller and the receptionist helped me visualize your concepts better. And because it’s so interactive, my staff will retain the information better. This tool will be mandatory for all new staff hires and that will make my job easier.”
S.J. SHAH, MD
“I have participated with Catherine on practice building panels and she’s visited my practice. Her insights enlighten me and have helped me fine-tune my approach to attract and keep my preferred patients.”
JACK FRIEDLAND, MD
“We run the largest leg vein business in all of Canada with many locations spread out throughout the country. It’s a complicated business when you have many locations, employees and processes. Since our goal is to continue to open more offices, it was time to get help with people, processes and structure so we hired Catherine since we consider her the best in the industry. With three months, Catherine helped us transform into a mature business with systems, processes and protocol to run a more successful and profitable business. We now know the important metrics to focus on and streamlined many of our practices to save time, money, mistakes and hassle. Catherine not only helped us find new staff to help us grow but she also trained our staff to convert callers and consults. Her strategies and scripts almost immediately increased our conversion rate by 15% and the staff sounds much more professional and confident. The investment we made in Catherine, and continue to make, is more than worth it due to her efforts increasing our revenues and decreasing our costs. We can’t thank her enough for taking us to the next level of success. We couldn’t have done it without her.”
ALEX MATZ, MD
“Catherine gave three excellent talks at my workshop that were insightful and beneficial to our members. Her energetic style and professionalism added a great deal of value to our program.”
ANTHONY P. SCLAFAMI, MD