"We engaged with Catherine for several reasons. While we run a very successful cosmetic practice, we are always open to discovering new ways to “better our best” in terms of staff, practice structure and processes. Given Catherine’s years of “best practice” study around the world, we thought her an excellent choice to help us re-imagine our practice.
Catherine was instrumental in setting up a new structure that made our large team of surgeons and staff work together more cohesively. She outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%.
We immediately felt a renewed sense of optimism and enthusiasm for our growth.
Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone!
I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation. Her years of experience allow her to bring outside eyes to your practice, recognize what’s off, and
recommend concrete actionable plans
ROBERT SIGAL, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
ANTHONY CORRADO, MD
"Catherine Maley turned our practice around. We attended her How To Convert More Consultations webinar and implemented her system the following week. We converted more consultations in that week than we did in the entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
SAM ASSASSA, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
VICTOR S. FERRARI, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
ROBERT LANGDON, MD
"Catherine’s consulting service have paid for itself many times over the investment I made engaging with her. Working with her helped change my perspective of how to run my already successful practice to one that is more streamlined and profitable.
The training she gave my staff was also fantastic. I hear my staff using Catherine’s strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for our practice. If you have plateaued or if the gaps in your processes are costing you, Catherine can help. She’s worth every penny."
MICHAEL CIARAVINO, MD
“Your on-site practice visit was awesome and invaluable. Thanks to your strong presentation and people skills, you were able to shift the culture in our practice and that has made a significant difference in the way my staff is interacting with my patients. You also made it possible for me to figure out what to do with key staff members and that has allowed me to grow the best team to support my vision for the future.
It was money well spent. Thank you.”
ARMANDO SOTO, MD
“Catherine, Sorry for the delayed
response. Things have evolved a bit
differently from when we last talked. Yes,
last year did turn out well and you and I discussed some of your other suggestions that we
had implemented but I expressed that we didn’t
see the effect we had hoped for and so you and I
discussed some other strategies and tweaking the
right message, right audience, right medium. I still
have yet had time to follow-up on implementing
the additional, new strategies we discussed in our
last phone call. However, I felt the need to reach out
and follow up with you because, as it turns out, the
suggestions we had implemented that I complained
we hadn’t seen any results from....well, I was wrong.
In the first quarter this year,
our earnings from
cosmetic surgery are up 96% over one year ago
(last year was a slower than usual first quarter)
44% from our prior best first quarter ever
increase in revenue was achieved by only adding a
few additional patients over that quarter better patients, better revenue with minimal additional labor
on our part. I attribute this to a few things. Implementing your strategy to go “deep” in our marketing
efforts in our local community, doing the same ad
with before/after photos of a facelift patient across
multiple print and direct mail pieces and repeating
these over a period of time, the age of our practice
in the area and a local economy that continues
to improve. The general marketing principles and
guidance regarding the location of our practice and
principles for future practice marketing and development were sound advice that have proven to be
beneficial and true.
Thank you for your practical
insight and advice.
We still have a way to go to see
the full implementation and effect of all of your input
and I am excited to see the results as they unfold!
We have enjoyed working with you and I believe
what you offer is unique in the consulting industry for our field
. Any practice, at any stage could
benefit from the vast array of consulting information
and products your firm offers. We look forward to
continuing to seek out your services as we continue
LEO LAPUERTA, MD
"We have been very pleased with our relationship with Catherine. Her recent evaluation and recommendations for our practice have been extremely helpful. Her experience enabled her to accurately evaluate our practice in its current situation and identify potential for growth. Her interaction with our staff has been tremendous. She has concrete ideas for marketing our practice, ideas that we can implement immediately. We would recommend her service without hesitation."
JEROLD J. OLSON, MD
“I knew that Catherine understood the
field of plastic surgery after reading her
book, “Your Aesthetic Practice, What Your
Patients are Saying”. In fact, I bought a copy for
each of my staff to read and we began discussing
each chapter at weekly luncheon meetings.
I turned to Catherine and she did an outstanding job
of quickly designing a new logo and related materials including a new newsletter. In a word, I believe
she is a real professional who is dedicated to our
field and we will continue to find ways of having her
help us with our practice.”
RANDOLPH S. WALDMAN, MD
“Catherine really understands the aesthetic patient
and what they want and need.
I highly recommend this book to
any physician wanting to grow
their aesthetic practice.”
JOEL SCHLESSINGER, MD
“Catherine provides an
excellent framework to
create and grow an aesthetic
practice. She thoughtfully
details each step of the process
from intake, to consultation through post-
Her paradigm shifts the mind set
from medical practice to top-tier service provider.
This guidebook is required reading for all members
of our team.”
DAVID KAUFMAN, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none.
She understands the aesthetic patient and she also understands the challenges and frustrations
we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
EDWIN WILLIAMS, MD
“Physicians spend many years learning how to best treat the medical needs of
our patients. However, no one taught us the
non-medical aspects of how to actually care for
them as people. As physicians we long resisted
the concept of “marketing.” Ms. Maley has written
this superb guide so both you and your staff can let
patients know what you can offer them in a compassionate environment.”
STEVEN PEARLMAN, MD
“Catherine Maley is a pleasure to work with! She is creative in her approach to marketing one’s medical practice and is excellent at staff team building.”
KATIE RODAN, MD
“Since I have grown to 5 practice locations, I brought Catherine in to
add clarity, organizational structure and to grow our cosmetic revenues.
She spent a day with my staff understanding their processes and issues
that were keeping them from growing. Catherine gave them many simple
strategies to help right away. She also gave us an assessment full of
other practice and team-building strategies so the staff is held accountable.
My staff got a lot of Catherine's training to convert more callers and
consults and they have much clarity and are now focused on growing
the cosmetic revenues.
Catherine is able to identify the trouble spots and give us an easy plan of
action to make things run smoother.
I appreciated Catherine's efforts and will continue to work with her.”
ERIK DOHNER, MD
“Catherine gave my staff excellent training on how to convert callers to appointments and appointments into procedures. She also showed my staff how instrumental they are in growing my practice and gave them excellent tips on how to network and market me and the practice in the community. I highly recommend working with Catherine if you want to save time, money, and hassle trying to figure out this for yourself. Working with her is well worth it.”
VISHAL KAPOOR, MD
“Her savvy marketing
program helped us increase
our sales by more than
30% last year!!”
SAMUEL PEARL, MD
"I was having staffing issues and turned to Catherine to help me. She not only identified the type of person I needed to hire but also how to use my current staff to their best ability. Within weeks, Catherine found me an A-Player and I couldn't be more pleased. We finally have a great team in place. I highly recommend calling Catherine for your staffing issues."
JENNIE HUNNEWELL, MD
“Your staff did an
excellent job with
their mystery shopping calls and written
. It was nice to hear that my staff was
doing a good job, and that there were still many
areas that could be done even better. There were
many great bits of information in the report and our
conversation really helped to pull it all together. I’m
looking forward to utilizing the scripting materials
and the phone conference with my staff. I plan on
implementing your suggestions tomorrow.”
EDWARD BUCKINGHAM, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy.
They watched Catherine’s modules and implemented her strategies and converted $80K!
That equaled a 2,550% ROI. Nice!"
ADAM STEIN, MD
"You deliver way more than I was expecting! Thank you for inspiring me to be my very best!"
CHARLES PERRY, MD
"Your suggestions have doubled my volume"
IRA FINE, MD
"When you’re in a very competitive environment like I am, being a great surgeon is not enough. Frankly, you have to do good work or you’re not even in the game.
Consulting with Catherine has been extremely helpful. I now see the nuances and strategies it takes for me to stand out amongst the heavy competition surrounding me.
She confirmed my efforts and ideas that made sense and saved me money and wasted time going down the wrong road.
I now have a workable plan to continue to grow my practice which gives me confidence and optimism for the future. I highly recommend her."
JOSHUA ZIMM, MD
“Catherine’s knowledge of the aesthetic patient and her insights into communicating with them has helped me be more effective when presenting to my patients.
I relate much better to my patients and close more procedures because I speak at the level my patients best understand. I would recommend Catherine’s materials to any physician who wants better
DANIEL LEEMAN, MD
"I turned to Catherine to very specifically increase our consultation
conversions and decrease are no-show rates. She went above and beyond to make that happen. Our no show rate is a thing of the past and I am now seeing better quality consults more likely to book.
Catherine went into great detail to review our processes and that made all the difference. It's true, small hinges swing big doors and she was able to identify key areas in our staff scripting, processes and systems that were holding us back.
This was money well spent and more than paid for itself in more consult
JOSEPH DELOZIER, MD
"I was ready to take my practice to the next level. That meant adding a new key player who knew how to convert cosmetic consultations. Since I didn’t have the time nor experience with this, I hired Catherine to find me a rock star and she more than exceeded my expectations.
Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though was already experienced.
The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked at for 3 months.
Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
ANDREW LOFMAN, MD
“Catherine has been instrumental in helping us
market and produce a world-class brochure for a
continuing medical education course that we are
putting on at Stanford. She has tremendous creative abilities, a great sense of aesthetics, integrates
herself into the team and meets deadlines. I highly
HAYES GLADSTONE, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
VERNE WEISBERG, MD
"I have known Catherine for years and she delivers. We made a single investment of $2,500. Catherine put together a classy snail mail (with metrics) that brought in 67 calls, 56 injections and several surgeries for a total gross income of $72,000. That is a 2,880% return on our investment!"
THOMAS FUNCIK, MD
Catherine’s services have proven
to be invaluable for us in reaching our
as an ever-expanding medical aesthetics practice. We had her come to our office and do a day’s training with our team and the lessons and pearls of knowledge that she left us with were easy to digest and implement. She leaves you with the tools to continue to grow at a healthy pace and will support you in your endeavors. If your goal is
to improve patient experience and at the same time
build a better practice, then look no further!”
“She has helped us gain
exposure in Marin and I know
she can do the same for you. Catherine is a pleasure to work with and her
enthusiasm is contagious. Catherine is excellent
at coordinating projects to ensure we get the best
results from any of our marketing efforts. She has
helped us gain exposure in Marin and I know she
can do the same for you.”
ROBERT G. AYCOCK, MD
“Catherine Maley knows medical marketing. She understands the aesthetic patient and how to run a successful aesthetic practice. Catherine has provided
excellent advice which we have used for our
practice with visible results.”
PAUL J. CARNIOL, MD
“Surgeons early in their career and
seasoned ones alike will find insights and
useful observations as they read.”
DONALD CHATHAM, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan.
While we still invest in our online presence,
we also found immense value in the internal
marketing efforts. We especially like that all
results are tracked so we know we are getting
a great return ... last year it was 1,148% and no
staff time was used. That’s a much easier way to
grow my cosmetic practice.”
MARK MASON, MD
“Catherine is a true professional. She
has used her extensive knowledge of the
cosmetic surgery marketplace to help our
practice grow. She has always been responsive and thoughtful in offering concepts tailored
for our practice’s goals.”
DAVID KIM, MD
“Catherine’s done-for-you marketing has been
worth thousands to us every month
. Her team
does all work and we see our patients return and
refer more often than we used to. I’m busier than
I’ve been in years. Thanks Catherine”
MICHAEL WALER, MD
“I purchased the 12 How-To Modules.
The modules have been extremely helpful
in bringing in many new patients to my aesthetics practice.”
LORNE POON, MD
“Catherine, I really
personal attention you showed me and
. Your suggestions about re-working
the consultations were particularly valuable.
We will focus on stressing the emotional impact
and value to the patient of a successful procedure,
rather than emphasizing the science and technical
details of how the procedure works. Thanks and
SCOTT BODEN, MD
“Your recommendations are very
precise and have made a very positive
impact on our practice. Last effort, an event,
“Fountain of Youth Brunch” generated $35k!”
CARLOS R. POU, MD
“We were so skeptical about hiring a
consultant to help us grow our cosmetic
side of the practice. We’ve worked with them
before and did not get the support and direction we needed for the fees they charged.
Since we have followed Catherine for years (she is a
good marketer) , we decided to go with her and we
have not looked back.
She has been instrumental in not only setting up a
system to attract cosmetic patients, but also to train
our staff to convert and retain those patients.
An added bonus has been the business and leadership structure and guidance we have gotten to set
us up for success .
She truly understands what the solo-practice needs
to not only survive but actually thrive in a competitive marketplace.
We’ve been extremely satisfied with our partnership with Catherine and her team and highly
STEPHEN KEEFE, MD
“I have worked with Catherine Maley
for the past two months and I have been
extremely happy with our relationship. As
a young doctor with a new practice, I initially
felt a great deal of anxiety about the prospect
of making a name for myself. Catherine’s detailed
assessment of each part of my practice, and her
subsequent knowledgeable recommendations, have
really put my mind at ease.
I now have an excellent marketing plan
based on her experience and
insight that I never could have formulated myself.
There is no doubt that the investment in Cosmetic
Image Marketing will pay off very well in the near
DAVID HICKS, MD
"After attending Catherine’s online training to learn how to follow up after the consultation, I tried one simple strategy and it worked! The patient booked her surgical procedure that was worth several thousands, so it was well worth it!
Thank you so much for all your advice regarding our practice, I really appreciate all the links that you sent me in order to brush up on our marketing plan.
I will keep you posted on our progress with all the tools that you have shared with us. I don’t think I can tell you enough how grateful I am for your help. Thank you again."
DANIELLE MORRIS, MD
“I just want to let you know how successful your
Mother’s Day promotion was and how delighted my
office and myself were with the outcome.
over $22,000.00 in increase business with the
The patients were excited about the offers and of course we were extremely satisfied with
the results. Thank you again for your creativity and
personalized support. My office and I can’t wait until
your next revenue generating idea.”
PAUL BLAIR, MD
“Your Aesthetic Practice”
has become mandatory reading for all my staff. It has helped
to transform my practice from
almost entirely insurance- based
to increasingly cosmetically
MICHAEL MCCRACKEN, MD
“Catherine’s materials have been eye-opening for
me and fascinating. They’ve helped me understand
my patients and how they think so I’m able to promote my aesthetic services to them effectively and
professionally. I now see how important it is to get
guidance on the patient’s perspective so they say
yes to me.”
JAMES C. ROSS, MD
“The ‘How To’ Series gives me excellent tactical
ideas to attract new patients, increase the amount
they spend with us and so much more. The system is
even great to retain those patients and ensure that
they will be returning to our practice for a long time.
I use these modules as training sessions for my staff
and that’s helped us work together as a team. They
are especially valuable for a new physician starting
out in practice and should be required viewing!”
MATHEW W. WHITE, MD
“I would recommend her
to anyone wanting to grow
an aesthetic practice. Catherine has been a great resource for me
while growing my aesthetic practice. Using her expertise, I have been able to convert current patients
to aesthetics as well as add many new patients. She
has also been helpful growing my exposure in the
media. I would recommend her to anyone wanting to
grow an aesthetic practice.”
ANDREW B. MENKES, MD
“There is no one who understands aesthetic marketing better than Catherine Maley. If you want to
take your practice to the next level and gain more
profit, and get more enjoyment from your patients,
staff and your personal satisfaction, then you want
to consult with Catherine Maley.
You won’t be sorry
and you will be richer!”
NEIL BAUM, MD
“We were opening up a cosmetic
center in our ENT practice and I needed
help figuring out how to profitably grow a
cosmetic practice NOW – not years from now.
However, there were so many different options
and I was getting pulled in so many directions that I
knew I needed someone with experience, in working
with practices like ours, who could give me a road
map to lead me through the maze to save me time
I chose Catherine because I heard her speak at
a medical conference and she was entertaining,
knowledgeable and passionate about helping
surgeons grow the cosmetic side of their practice. I
also read her book and that solidified my trust in her.
Catherine turned into my “aesthetic coach” who
gave me direction and kept me from wasting money when it came to offering specific procedures,
technology and devices. She kept me focused on
investing in things proven to grow the bottom line so
I got a lot more bang for my buck than I would have
on my own. I am grateful to Catherine for sharing her
time and talents with us.
Even though I originally
balked at her fees, I quickly learned how much
more value we got from the expertise that saved
us a tremendous amount of time and money
that would have been wasted
. I highly recommend
using Catherine’s coaching and consulting services
if you want to do it right the first time.”
MELISSA AND DAVID HARTMAN, MD
“Hi Catherine, Thank you so much for the highly informative webinar. I am looking for ward to reading your book and reviewing the DVD a few more times there was just so many helpful tips regarding patient communication and practice now that I would like to take in.”
“I caught the PM receptionist using
one of the lines from “Exceptional Receptionist” to snag a potential Botox patient who
was there to have her son seen for acne! Thank
you for your excellent ideas.”
RENEE A. GLOVER, MD
“Your book, along with the receptionist and staff books have helped a great
deal. As a matter of fact, I review them often.
There are 24 of the “50 Ways” that I want to
have implemented within the next six weeks.
Nancy, my marketing person and myself are working
on creating a “Welcome Package” for the Medspa.
Your templates are making it quite easy to do this.
Not only will your tools help me to present a more
professional image for my business, but I am quite
sure that as I continue to incorporate your suggestion in my marketing that I will be pleased with the
additional revenue that will be generated.”
JOHNNY FARROW, MD
"Catherine found me the best coordinator I’ve ever had. Maryanna came with experience, a drive to succeed and after 3 months has me booked out further than anyone I’ve had in many years of practice. This hire was a game-changer for me."
RICHARD FLEMING, MD
“Of all the marketing material I have read and used,
Catherine’s are by far the best.
Her Staff Guide Book outlines
in detail the process of one on
one marketing down to the little
things that often turn out to be
the difference between success
and failure in closing a consult.”
CAMERON L. SMITH, MD
“It was such a pleasure meeting you and Heather and listening to your seminars. You are such a wonderful speaker and
I learned so much from you. I would just like
to thank you for sharing your knowledge with us
all and let you know that it was very helpful for our
NICOLE MASIELLO, MD
“This outstanding piece
by Catherine Maley, MBA,
should be a welcomed addition to any aesthetic physician’s library. Catherine’s outstanding book is an excellent overview and resource regarding marketing an aesthetic
medical practice. It begins where marketing should
begin, with the patients themselves. Excellent survey
results reveal what the patients want and don’t want.
There are many practical tips on patient relations,
rapport building, the consultation process and decision making. Emphasis is placed where it should
be; on internal marketing strategies. External marketing is put in excellent perspective and the author makes it clear it should not even be attempted until
the infrastructure is in place and the internal marketing strategies have been fully implemented.
This outstanding piece by Catherine Maley, MBA,
should be a welcomed addition to any aesthetic
physician’s library and will provide an excellent
outline for not only physicians in early practice but
for mature practices as well. It has certainly been
helpful to me to have the pleasure of reviewing this
FERDINAND F. BECKER, MD
“Catherine Maley has been a valuable addition
to our marketing for Rejuvene.
Her book, “Your
is a must read for any practice with a cosmetic portion. Personally she is very
pleasant and her years of experience are invaluable. She adds that marketing touch that brings her
clients to the next level. She is creative and has a
great artistic eye.”
DONALD RICKEY, MD
“I shared the podium with Catherine Maley at
the 5th Annual Facial Cosmetic Surgery 2009 Conference and saw first hand how knowledgeable she was about us as physicians, business
people and marketers. I gathered a lot of insight
about present day marketing from Catherine and
her engaging personality just added to her wealth
of knowledge. Her insights about how to promote
aesthetic services were invaluable to we physicians
who want to succeed.”
LOUIE PATSEAVOURAS, MD
“Catherine gave three excellent talks at my workshop that were insightful and beneficial
to our members. Her energetic style and professionalism added a great deal of value
to our program.”
ANTHONY P. SCLAFAMI, MD
“I really like your new audio series
‘How To Turn Your Phone Calls Into Profits’.
Hearing the variety of your lively voices role-
play the caller and the receptionist helped me
visualize your concepts better. And because it’s so
interactive, my staff will retain the information better.
This tool will be mandatory for all new staff hires and
that will make my job easier.”
“Catherine has proven to be a valuable
asset at my annual medical conference
held for surgeons. Her talks are well attended and
she’s got a gift for educating physi-
cians and staff
in an entertaining and inspiring
way. Her insights are invaluable to my conference
attendees who are there to learn how to stay in front
of their competitors an how to grow their aesthetic
PHILLIP R. LANDGSDON, MD
“I have participated with Catherine on
pratice building panels and she’s visited
my practice. Her insights enlighten me and
have helped me fine-tune my approach to
attract and keep my preferred patients.”
JACK FRIEDLAND, MD
"Catherine provided much needed guidance in setting up a dynamic framework for our cosmetic practice. She helped with a whole range of tasks, ranging from staff hiring and training to creation of essential marketing materials. One of her many strengths lies in her keen understanding and feel for the non-medical patient experience with plastic surgery practices. This area of expertise represents an invaluable resource for cosmetic surgeons, many of whom have a peripheral exposure to this subject.
Catherine proved to be a true professional with excellent organizational and listening skills. She was a pleasure to work with and we very much look forward to retaining her services in the future."
GRIGORLY MASHKEVISH MD & BRUCE MOSKOWITZ MD