NOW AVAILABLE WORLDWIDE
What the Top 10% Plastic Surgeons Do Differently
Based on 175 candid interviews with top plastic surgeons, this is the practice growth playbook no one else will tell you.
175+
Surgeon Interviews
120K+
Podcast Downloads
25+
Years Experience
Featuring "Podcast Pearls" From:
Distilled wisdom from 175+ of the world’s most successful surgeons
Rod Rohrich, MD
Dallas, TX
Dr. Chiddy
Draper, UT
Anthony Youn, MD
Troy, MI
Ritu Chopra, MD
Beverly Hills, CA
Jason Pozner, MD
Boca Raton, FL
Johnny Franco, MD
Austin, TX
Ben Talei,
MD
Beverly Hills, CA
Ashkan Ghavami, MD
Beverly Hills, CA
Grant Stevens, MD
Marina Del Rey, CA
Ramtin Kassir, MD
New York, NY
Dr. Miami
Bay Harbor Islands, FL
Marc Mani, MD
Beverly Hills, CA
Douglas Steinbrech, MD
Chicago, IL
Mike Nayak, MD
St. Louis, MO
Randy Waldman, MD
Lexington, KY
Edwin Williams, MD
Latham, NY
…and 159 more surgeons who contributed and influenced this book
7 Pillars. 32 Chapters. Zero Fluff.
“Every strategy in this book comes from real conversations with surgeons running top-performing practices right now.”
01
Going Into Private Practice
When to leave, how to start, and the decisions that shape everything after.
02
Patient Decision-Making
How patients actually decide — and why the best credentials on paper don’t always win.
03
Gaining Attention & Authority
Differentiation through consistency, not noise. Authority that compounds over time.
04
Systems Create Freedom
Delegation, SOPs, and the shift from being the operating system to being the architect.
05
Patient Attraction
Not all leads are the same. How to attract the right patients and convert them when demand arrives.
06
Leadership Shapes Everything
Culture, team alignment, hiring, firing, compensation, and accountability.
07
Patient Attraction
Not all leads are the same. How to attract the right patients and convert them when demand arrives.
Your Book Order Gives You Private Access to the Practice Playbook Toolkit
Inside the book, you’ll find a QR code that unlocks a private resource library — the same tools, frameworks, and diagnostics I use with my consulting clients.
Here's a Taste of What's Inside:
- Patient Conversion Sequence
Convert interest into action without overwhelm using our proven touchpoint map.
- Current Practice Assessment
Identify structural weaknesses across operations, experience, and marketing.
- Private Practice Readiness Check
Evaluate your readiness for ownership and growth with an honest self-audit.
- Decision-Phase Content Map
Map patient decision psychology step-by-step from awareness to commitment.
- Consistency Audit
Assess consistency across every touchpoint: brand, web, experience, and messaging.
- Leadership Self-Audit
Assess leadership clarity, ownership, and systems to build a high-performing team.
Catherine Maley,
MBA
THE STRATEGIST
Catherine has spent 25 years working exclusively with plastic surgeons. She has consulted with more than 250 practices and hundreds more globally.
As the host of the Beauty and the Biz podcast, she has distilled wisdom from 175+ interviews into this definitive growth playbook.
175 Surgeons. One Playbook. Zero Fluff.
The strategies, benchmarks, and hard-won lessons behind the top 10% of plastic surgery practices.