Plastic Surgery Marketing Trends for 2022
Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and Plastic Surgery Marketing Trends for 2022.
I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients and profits.
LEARN MORE ➡️ https://bit.ly/3ykNLEa
⬇️. ⬇️. ⬇️.
Plastic Surgery Marketing Trends for 2022
If what you’re doing to grow your cosmetic practice is not working anymore or working as well as it used to, this podcast is for you.
The world of consumer demand, technology and marketing continues to change so it behooves you to change with it to keep up.
There’s a new term called “Smarketing” which sums it up beautifully. You educate yourself and then invest in smart marketing efforts that give you better results for less cost. That means more profits for you to do what you like.
The following are (14) marketing trends for 2022, in no particular order, that build your presence and brand, while attracting more quality cosmetic patients to your practice.
SEO is Popular Again
Content Marketing
Privacy Rules Will Increase Advertising Costs by 30-80%
Social Media Platforms are Strangling Your Audience
Acquire Your Own Data!
Google AdWords (also known as PPC) will Get More Expensive for Lesser Results
User Generated Content (UGC)
Influencer Marketing
Video is Uber Popular
Personality Marketing is Hot
Texting and Messaging
Retention is the New Patient Attraction Strategy
Email Marketing Makes a Come Back
There are no more silver bullets, you must optimize for marginal gains to win
This shift in mindset and focus is how you will win in 2022 and beyond.
If you want to grow your revenues with “Smarketing” to attract more patients without discounting, so you have more income without working harder, more free time and you never again have to worry about attracting a steady stream of cash-paying patients,
If you want to talk more about your specific situation, just leave me a message at https://www.CatherineMaley.com, or DM me on Instagram at https://www.instagram.com/CatherineMaleyMBA.
📖 Get a Copy of Catherine’s FREE Book:
https://bit.ly/3GuAJqc
📲 Schedule a FREE 30-Minute Strategy Call with Catherine: https://bit.ly/3EOaKJV
👁 DON’T MISS THESE INTERVIEWS 👁
➡️ Robert Singer, MD FACS – Former President of The Aesthetic Society: https://www.catherinemaley.com/podcast/ep-86-robert-singer-md-former-president-of-the-aesthetic-society
➡️ Grant Stevens, MD FACS – Former ASAPS President: https://www.catherinemaley.com/blog/ep-44-covid-19-update-with-asaps-past-president-dr-grant-stevens
➡️ E. Gaylon McCollough, MD FACS – Former President of AAFPRS, ABFPRS, AACS: https://www.catherinemaley.com/podcast/ep-88-e-gaylon-mccollough-md-facs-past-president-abfprs-aacs
✔️ STAY UPDATED! ✔️
Website: https://bit.ly/31O4DHp
Blog: https://bit.ly/31HmEHx
Podcast: https://bit.ly/3DMIHJN
Videocast: https://bit.ly/3DNLjXL
Apple Podcasts: https://apple.co/3pGyY2o
🤝 LET’S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz
Facebook: https://bit.ly/3IJxL35
Twitter: https://bit.ly/3GxJUGy
LinkedIn: https://bit.ly/3lWoYRM
#beautyandthebiz #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #stafftraining #businessconsulting #strategiesforsurgeons #morepatientsmoreprofits