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Plastic Surgery Marketing Trends for 2022 (Ep.136)

Plastic Surgery Marketing Trends for 2022

Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and Plastic Surgery Marketing Trends for 2022.

I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients and profits.


Plastic Surgery Marketing Trends for 2022

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Plastic Surgery Marketing Trends for 2022

If what you’re doing to grow your cosmetic practice is not working anymore or working as well as it used to, this podcast is for you.

The world of consumer demand, technology and marketing continues to change so it behooves you to change with it to keep up.

There’s a new term called “Smarketing” which sums it up beautifully. You educate yourself and then invest in smart marketing efforts that give you better results for less cost. That means more profits for you to do what you like.

The following are (14) marketing trends for 2022, in no particular order, that build your presence and brand, while attracting more quality cosmetic patients to your practice.

SEO is Popular Again

Content Marketing

Privacy Rules Will Increase Advertising Costs by 30-80%

Social Media Platforms are Strangling Your Audience

Acquire Your Own Data!

Google AdWords (also known as PPC) will Get More Expensive for Lesser Results

User Generated Content (UGC)

Influencer Marketing

 Video is Uber Popular

Personality Marketing is Hot

Texting and Messaging

Retention is the New Patient Attraction Strategy

Email Marketing Makes a Come Back

There are no more silver bullets, you must optimize for marginal gains to win

This shift in mindset and focus is how you will win in 2022 and beyond.

Plastic Surgery Marketing Trends for 2022

If you want to grow your revenues with “Smarketing” to attract more patients without discounting, so you have more income without working harder, more free time and you never again have to worry about attracting a steady stream of cash-paying patients,

If you want to talk more about your specific situation, just leave me a message at, or DM me on Instagram at

📖 Get a Copy of Catherine’s FREE Book:

​📲 Schedule a FREE 30-Minute Strategy Call with Catherine:


​➡️ Robert Singer, MD FACS – Former President of The Aesthetic Society:

​➡️ Grant Stevens, MD FACS – Former ASAPS President:

​➡️ E. Gaylon McCollough, MD FACS – Former President of AAFPRS, ABFPRS, AACS:

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Picture of Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.


Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.



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