Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)
Ritu Chopra, MD, explains how premium pricing isn’t luck, but it’s positioning oneself to become the authority in their field. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)
Frederick Weniger, MD, explains how he, for one, as a surgeon, thinks differently about growth in his Hilton Head cosmetic practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Challenging Journey to Private Practice — with Karol A. Gutowski, MD, FACS (Ep. 291)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss Karol Gutowski, MD’s challenging journey to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to […]