Getting Out of Your Own Way — T. Gerald O’Daniel, MD (Ep. 367)

T Gerald O’Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Patients Fly to Kentucky for His Facelifts — T. Gerald O’Daniel, MD

T Gerald O’Daniel, MD, shares his recipe for success and why patients fly to Kentucky for his facelifts from all over the world. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
The Strategy Behind Premium Positioning — Ritu Chopra, MD

Ritu Chopra, MD, explains the strategy behind his premium positioning model for his Beverly Hills cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]