Stop Chasing Followers. Chase Results. — Dr. Francisco Gómez Bravo

Doctor Francisco Gómez Bravo explains how it’s better to chase results and stop chasing social media followers for aesthetic practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)

Ritu Chopra, MD, explains how premium pricing isn’t luck, but it’s positioning oneself to become the authority in their field. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]