Hello, and welcome to “Beauty and the Biz,” where we’ll discover if you are a one-hit wonder, and if there’s a better way. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Are You a One-Hit Wonder? — with Catherine Maley, MBA.”
Certainly, if you have a “one and done” mindset toward your cosmetic patients, you are spending more time, money, and energy than necessary.
Next, consider these stats:
- For example, the conversion rate of an existing cosmetic patient is 70–90%.
- Meanwhile, the conversion rate of an Internet Stranger Patient drops to 5–20%.
- Furthermore, it costs 7–12 times more to attract a new cosmetic patient than to retain a current one.
- Finally, current patients spend 31% more than new patients.
⬇️ Click below to watch “Are You a One-Hit Wonder? — with Catherine Maley, MBA.”
Clearly, the most successful practices shift their “one and done” mindset to a “patient for life” mindset. Consequently, that simple shift changes everything for them.
Additionally, these practices realized they were going broke searching for enough “needles in the haystack.”
Afterward, they found that relying on first-time plastic surgery patients ready to book was unsustainable. Instead, when you change your strategy and mindset to focus on lifetime patients, your world opens up to new opportunities.
Therefore, don’t waste time chasing new patients. Instead, focus on patient retention and loyalty. Likewise, cosmetic patient loyalty is a powerful tool for sustained growth.
Finally, see how easy it is to spend a little and get a whole lot more patients returning, referring, reviewing, converting, and sharing your practice on social media.
P.S. Imagine a simple yet effective way to keep your patients coming back, spreading the word about your practice, and sharing rave reviews—without discounting your services.
That’s the magic of the KiSS Loyalty Program.
P.P.S. Patient retention is the key to building a sustainable, profitable practice. By focusing on loyalty, you can stop chasing price-shoppers and start building relationships with patients who truly value your expertise.
Finally, visit KiSSLoyaltyClub.com today to reward your patients, grow your revenue, and create a thriving practice in 2025—during our special End-of-Year Promotion.
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