Hello, and welcome to “Beauty and the Biz,” where we’ll talk about authentic marketing wins. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Authentic Marketing Wins — with Erez Dayan, MD.”
Obviously, authentic marketing is crucial to winning over cosmetic patients today because it not only builds trust but also credibility. Furthermore, it attracts the right kind of patients—those who seek real results rather than exaggerated outcomes that, ultimately, are hard to believe.
⬇️ Click below to watch “Authentic Marketing Wins — with Erez Dayan, MD.”
Specifically, this weeks’s video features an interview I conducted with Erez Dayan, MD, a board-certified plastic surgeon in private practice in Reno, Nevada. Dr. Dayan, who has mastered the art of using authentic marketing, has successfully grown his practice and, consequently, built a loyal patient base.
In fact, by maintaining a perfect 5.0-star rating across 411 Google reviews, while simultaneously staying true to his brand on social media, Dr. Dayan shares how he markets his practice without gimmicks—just real results.
To summarize, watch our interview to learn:
- Firstly, how Dr. Dayan uses social media to showcase authentic results and, in turn, build credibility
- Secondly, the importance of patient education as a key element in his marketing strategy
- Thirdly, why Dr. Dayan avoids trends and instead focuses on quality-driven content
- Fourthly, the significant role Google reviews and SEO play in his practice’s growth
The takeaway is, if you’re seeking authentic marketing wins and strategies that, above all, drive real results while staying true to your brand, this episode is packed with actionable insights.
👁 DON’T MISS THESE EPISODES 👁
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