Ruslan Zhuravsky, DO, shares his social media expertise on which type of content to create that attracts better patients.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Content that attracts better patients — Dr. Z explains why education beats exaggerated social media hype.
Admittedly, social media can fill your consult schedule. However, you must ask with whom.
Undoubtedly, that was one of the best marketing points Dr. Ruslan Zhuravsky made on this week’s “Beauty and the Biz” video interview. Currently, Dr. Z is a Miami facial plastic surgeon focused on rhinoplasty and aging face surgery. Naturally, he built his reputation through surgical quality, word of mouth and educational content rather than gimmicks.
Essentially, his point was simple. Obviously, the content you put out determines the patients you attract. Specifically, if you post exaggerated transformations, you may attract unrealistic patients who expect fantasy results. Conversely, if you post educational videos that explain what is realistic, you attract patients who value expertise.
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⬇️ Click below to watch “Content That Attracts Better Patients — Ruslan Zhuravsky, DO.”
Consequently, in this “Beauty and the Biz” episode, we talk about several topics:
First, we cover why word of mouth is still his strongest marketing channel.
Second, we discuss how Instagram and TikTok help when used strategically.
Third, we explain why educational videos attract higher-quality consults.
Fourth, we review how he screens for unrealistic expectations.
Fifth, we analyze how he differentiates in a competitive Miami market.
Ultimately, this is not about dancing on Instagram. Instead, it is about attracting better-fit patients with education, reputation and reality-based branding.
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