Differentiate or Die Revisited with Catherine Maley, MBA

Differentiate or Die: Revisited — with Catherine Maley, MBA

Hello, and welcome to Beauty and the Biz where we’ll explore how to differentiate or die, with this revisited episode. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Differentiate or Die: Revisited — with Catherine Maley, MBA.”

Obviously, the aesthetic patient considering plastic surgery has two fundamental decisions to make:

  1. Firstly, is what you’re offering her worth the time, money, hassle, pain, and fear?  In other words, will the payoff truly leave her feeling better about herself?
  2. Secondly, Are you the best surgeon for her to give her a great result safely? Indeed, if so, she will NOT have buyer’s remorse and regret her decision.

Most notably, the surgeon who best addresses these concerns wins. However, it’s not easy. To be sure, it takes thinking outside the box, empathy and creativity to build your brand as “different”.

⬇️ Click below to watch “Differentiate or Die: Revisited — with Catherine Maley, MBA.”

Specifically, this Saturday’s video is entitled, “Differentiate or Die” and here’s what you’ll discover:

  • Firstly, proven strategies to win over patients
  • Secondly, how to attract and retain patients beyond standard practices
  • Thirdly, creative solutions for common patient pain points and much more.

In short, differentiating yourself has moved from the “nice to have” to “mandatory” if you want patients to choose you over others.

Differentiate From Your Competitors & Differentiate or Die Revisited with Catherine Maley, MBA

P.S. If you enjoyed this video, there are 23 more mind-bending, growth-building practice management videos available for instant viewing in the Cosmetic Practice Vault.

These trainings are filled with real-world proven strategies that were implemented in hundreds of practices all over the world with good results.

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