Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing tips from an Austin plastic surgeon. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Marketing Tips from Austin Plastic Surgeon — with Marcelo Antunes, MD, FACS.”
Interestingly, Dr. Marcelo Antunes, a facial plastic surgeon in Austin, TX, didn’t just become successful in six years by accident. Notably, his focus on marketing has been key to his practice’s growth in a highly competitive Austin market.
⬇️ Click below to watch “Marketing Tips from Austin Plastic Surgeon — with Marcelo Antunes, MD, FACS.”
Specifically, in this week’s video, Dr. Antunes explained what worked for him—and how it can work for you too. Specifically, here’s a sampling:
Word-of-Mouth Referrals: Firstly, Dr. Antunes’ nurse practitioner is a major referral source, as is a fellow injector in town who frequently sends him surgical patients. Clearly, building professional relationships has paid off handsomely.
Social Media Savvy: Secondly, while Dr. Antunes admits he’s not naturally drawn to social media, his team ensures his Instagram is filled with compelling before-and-after photos that showcase his expertise.
Targeted Reputation Building: Furthermore, by specializing in revision rhinoplasty—a niche many surgeons avoid—he established himself as an expert, gaining referrals from patients and peers alike.
Additionally, Dr. Antunes leverages tools like Google reviews (he’s earned over 400!) to build trust with new patients. Significantly, his secret is simply asking every happy patient to share their experience.
Finally, growing your practice’s online presence and referral network doesn’t have to be complicated. Importantly, start by showcasing your strengths and nurturing relationships with your team, peers, and patients.
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