Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing to functional patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Marketing to Functional Patients — with Dr. Gabriel Garza Martínez.”
Indeed, this week’s video features an interview with Dr. Gabriel Garza. Specifically, he’s an oculoplastic surgeon specializing in eyelid surgery, tear ducts, and orbital issues. To be sure, for the past 24 years, he has served patients in San Pedro, Mexico, which is part of the Monterrey metropolitan area.
⬇️ Click below to watch “Marketing to Functional Patients — with Dr. Gabriel Garza Martínez.”
Moreover, in this video, he shares insights into building a successful practice. Additionally, he discusses his marketing strategies to attract functional patients who are willing to pay cash for specialized eye care.
For instance, Dr. Garza strategically chose a location for his practice. Notably, he set up in a stylish area of San Pedro, in the Monterrey, Mexico, region. There, he is surrounded by high-end stores, restaurants, and salons.
Therefore, by doing so, he attracts high-end patients who seek specialty care and often pay out of pocket. Likewise, he avoids dealing with insurance bureaucracy. Instead, he offers competitive pricing for out-of-pocket payments rather than navigating the complexities of insurance reimbursement.
Here’s what you’ll discover:
- First, how he markets directly to functional patients to grow his practice.
- Next, his careful focus on building a welcoming, professional environment and reputation through word-of-mouth and online presence.
- Finally, the importance of networking and mentorship while honing his surgical, marketing, and business skills.
In conclusion, Dr. Garza’s patient base has grown organically as patients appreciate his precision and symmetry—qualities that inspired the name of his practice, “Simetris.”
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