Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how outside counsel is such a huge shortcut. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Outside Counsel is a Huge Shortcut — with Reza Najafian, MD.”
Indeed, this week’s video is an interview with Dr. Reza Najafian, MD. Specifically, he’s is a plastic and reconstructive surgeon in private practice in Eugene, Oregon.
First, Dr. Najafian advises young plastic surgeons to build their websites early. Then, he recommends investing in a good accountant and lawyer. Finally, he cautions against rushing the process of setting up a practice.
Moreover, he stresses the importance of learning not just surgery but also the business side of plastic surgery. Specifically, he recommends working with outside counsel who specialize in the practical aspects of a cosmetic practice. For instance, they can assist with hiring, firing, managing finances, and optimizing SEO and marketing strategies.
⬇️ Click below to watch “Outside Counsel is a Huge Shortcut — with Reza Najafian, MD.”
Recently, Dr. Najafian started his own private practice. Moreover, he brings a unique blend of experience, tenacity, and passion for patient care. Additionally, he offers excellent insights on navigating the business side of surgery.
For example, he provides marketing tips for small city practices, including how to leverage community connections and SEO to build awareness. Next, he discusses balancing cosmetic and reconstructive surgery to find the right patient mix for a sustainable practice. Furthermore, he also highlights the importance of building a standout online presence. In particular, Dr. Najafian values high-quality before-and-after photos and uses social media for growth.
Finally, if you’re looking for fresh, actionable strategies to grow your plastic surgery practice and stay ahead, this video will help.
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