Hello, and welcome to “Beauty and the Biz,” where we’ll talk about Avron Lipschitz, MD’s smart, self-referring practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Smart, Self-Referring Practice — with Avron H. Lipschitz, MD.”
Obviously, running a satellite office to increase non-surgical leads is common in the aesthetic industry, but here’s a unique approach that’s getting great results.
⬇️ Click below to watch “Smart, Self-Referring Practice — with Avron H. Lipschitz, MD.”
Specifically, in this week’s video, I interview Dr. Avron Lipschitz, a board-certified plastic and reconstructive surgeon based in Stuart, Florida. To be sure, he’s established a unique approach to his practice.
Interestingly, rather than a traditional satellite med spa, his additional office is a high-end hair salon in West Palm Beach—run by his wife. Moreover, this upscale salon caters to a clientele full of mature female prospective patients. In fact, this creates a natural pipeline for cross-referrals to his med spa and surgical practice.
Chiefly, Dr. Lipschitz credits this innovative idea to his wife and emphasizes how it’s helped attract loyal, high-value patients. He further explains how building long-term relationships, offering great care, and nurturing trust with existing patients brings in more business—without needing massive ad budgets.
In short, watch this interview with Dr. Lipschitz to learn how a well-planned internal marketing strategy can boost your cosmetic revenues.
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