Samuel Salcedo, MD, has this amazing private plastic surgery practice marketing mix that may surpirse you.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
This Marketing Mix May Surprise You — New marketing does not replace the fundamentals. Rather, it builds on them.
First, if you are wondering where to invest your marketing dollars today, you are not alone. Also, artificial intelligence, social media, Google and podcasts compete for your attention. Consequently, wondering what actually works is easy. Therefore, I asked Dr. Samuel Salcedo to share his strategies. Specifically, he is a board-certified plastic and reconstructive surgeon who founded The Plastics Doc & Med Spa in Corona, California. Next, he shared the marketing strategies he uses to grow his young practice.
Truly, “This Marketing Mix May Surprise You” perfectly describes his approach. Furthermore, he gave me a great answer that I hope you hear. Namely, he does not rely on just one source. Instead, he builds visibility everywhere his prospective patients spend their time.
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⬇️ Click below to watch “This Marketing Mix May Surprise You — Samuel E. Salcedo, MD.”
Consequently, in this episode, you will hear why he still believes in several tactics:
First, he uses Google Ads as the foundation of his marketing.
Second, he relies on traditional magazine advertising for affluent audiences.
Third, he leverages podcasts to reach new patients and build authority.
Next, he utilizes Instagram and Facebook to stay visible.
Finally, he focuses on consistently showing up wherever prospective patients are paying attention.
Undoubtedly, one of my favorite takeaways is that successful marketing is not about chasing every new trend. Rather, it is about creating multiple opportunities for patients to discover you. Then, they begin trusting you. Ultimately, the more often patients see your name in credible places, the more familiar and trustworthy you become.
P.S. if you enjoyed hearing his story, you will also enjoy learning from over 175 plastic surgeons. Indeed, they have built successful practices in their own unique ways. Consequently, that is exactly why I wrote the “Beauty and the Biz Practice Growth Playbook”. Briefly, this book brings together their best lessons. Specifically, it covers marketing, leadership, patient conversion and practice growth in one practical resource.
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