I have been working with plastic surgeons since Year 2000 to grow their plastic surgery practices, and I’ve identified the 5 plastic surgeon practice frustrations they continuously face when striving to get to the next level and here they are:
Frustration #1: “Nothing is Working.”
You’ve tried a ton of different tactics (mass advertising,
internet marketing, social media, you even bought the
new technical gadget) only to find that you keep
experiencing more chaos, confusion…and frustration.
The key question here is:
“Is it possible to go from the feeling of nothing Is working to
experiencing predictable success, profit, and enjoying your
practice once again?”
Frustration #2: Staff
You’re frustrated with your team. You can’t seem to find the A+ level of players that so many ‘consultants’
talk about or books like “GOOD to Great” preach.
“Is it possible to move from extreme frustration and almost a feeling of giving up on your staff to actually
being able to identify and/or train your staff to become A-Players who promote you successfully?”
Frustration #3: Profit
Simply put, no matter what you do…there’s not enough. Not enough to put money away for a comfortable retirement, not enough to hire the A-players, and maybe even not enough to cover your overhead some months. You may have moments
of secretly questioning whether you chose the right profession
“Is it possible to go from NOT being able to take home more, even though you are trying everything, to experiencing bigger and better profits than ever before?”
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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.
Your growth has stopped. Plateaued. No matter what you do, you can’t seem to break through and get to the next level. How frustrating is that? You feel overwhelmed and unsure of what to do next.
So here’s the key question:
“Could it be possible that there are some real-world unknown strategies that would make your life simpler, scalable, efficient, and profitable?”
Frustration #5: You Don’t Know Where to Turn!
This is a key frustration for so many surgeons since they don’t have anyone to talk to about their frustrations. You can’t really talk to your staff since they see you as the confident leader, your spouse typically doesn’t understand the pressures of running an aesthetic practice, and you certainly can’t discuss this with the competitors in your area, so who do you turn to for direction and clarity?
The key question here is:
“Is it possible the answers to your biggest frustrations are right in front of you…you just haven’t been shown them yet by someone who understands you?”
The answer to all of the Key Questions Above is a resounding YES!
It’s just a matter of knowing where to turn for answers to take you to the next level and I humbly believe I have many of those answers you’re looking for.
Once you address the 5 biggest frustrations for plastic surgeons, you will enjoy your practice again and set it up so it’s profitable and running smoothly. I’ll show you how
just like I did for other surgeons around the world.
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.