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August Quick Summer Cash Surges

August can be a tough month in the plastic surgery industry because patients are soaking up as much
summer as possible and that could be keeping them away from your practice so these August quick summer cash surges will help.

But it doesn’t have to stop altogether. You just need to be more creative in your marketing
to keep cosmetic patients coming in.

A good marketing tip is to “enter the conversation your cosmetic patient is already having in their
mind”.

So, if they are thinking about the beach, barbecues, and hot summer nights, use that in your
marketing messaging.

Here are August quick summer cash surges strategies that work well:

Beach Buddy Botox

For one week only, when two people come in together, they get at instant $50 Gift Card
towards a Botox Treatment + a Free Sunscreen.

This can be 2 new patients or a current patient and their friend. Add a minimum of $250
so the patient gets a great result and comes back for more.

You can even use their iPhones to take photos of them scrunching their faces and call them
in 2 weeks to see how much they like their results and book them for their next treatment.

Summer Goody Bags

I don’t know what it is about us women but we love goody bags.

It doesn’t seem to matter what’s in it as much as simply getting it so use that passion
to heat up your revenues.

For the rest of the summer, anyone who spends more than $300 during their visit gets
a goody bag.

The goody bag can contain your skin care products to help grow your skin care sales, a
water bottle, baseball cap or tank with your logo on it or whatever else gives value AND promotes/cross-promotes you and your services. Also include a $100 gift card towards
their next visit.

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Botox and Barbecue

Hold a themed event called “Botox and Barbecue” for your current patients, their friends,
your own friends and family, your neighboring businesses and their customers – basically
invite everyone!

It can be at lunchtime or 4-6 pm dinnertime.

If you can, hold it in your parking lot to attract attention or if not, just serve catered barbecued
food in your office. You are only injecting Botox at the event for a very special price and walk-ins
are welcomed.

Included with their receipt is a gift card to experience wrinkle filler. Add a tight expiration so they return sooner rather than later.

But you need to market these cash surge events so patients actually show up.

You do that with in-house signage, outside signage, Website banners, e-blasts, social media banner posts, paid social media ads, flyers and good ‘ole word of mouth.

Use these August quick summer cash surges and I hope the rest of your summer revenues sizzle!

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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