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Get 3 More Plastic Surgery Procedures Per Month

How much difference would it make for you to get  3 more plastic surgery procedures per month?

I’m thinking A LOT!

They could be the difference between you just sliding by and barely able to cover your fixed overhead costs.

Or, even worse, you having to dip into your savings to cover your expenses for a slow month? OUCH!

The good news is to get 3 more plastic surgery procedures per month, look right under your nose. 

There is so much hype out there, it’s difficult to focus. The internet marketers have got you running from one “patient magnet” scheme to another. So, now,
you’re all over the place BUT how’s that working for you? Are you seeing the results you want?

There’s another way to look at it. 3 more surgeries per month is not difficult to get once you see the forest from the trees. Once you step back and look at your patient-attraction and conversion processes, you’ll wonder why you never saw it before.

Here are 3 effective strategies to get 3 more plastic surgery procedures per month WITHOUT spending more on advertising:More Plastic Surgery Procedures

Your current cosmetic patients are actually your best prospects for surgery. Really. And to illustrate this point, let me give you an example from the remodeling industry.

Once a homeowner gets their kitchen remodeled, after a short period of time they begin to notice the bathroom or some other part of the house really needs work. The new section only serves to highlight and contrast how much worse the other sections are.

This same thing applies with cosmetic patients. So, if a patient has undergone one cosmetic procedure for a body part, it shouldn’t be a surprise they’ll start looking more critically at another body part that concerns them. This presents a perfect opportunity for you.

The beauty (pun intended) of reaching out to current patients who could be ready for more is that they already know, like and trust you. And trust is the name of the game when a cosmetic patient is considering such a big decision. They have to trust you will take good care of them and they will love their result.

And, your current patients don’t need as much prodding as the new “Internet Stranger Patient” who doesn’t know you at all. Your current patients already know how great you are because they have past experience with you and your staff.

If you treated them well and gave them great results in the past on non-surgical treatments, they could be ready to move up the ladder to a surgical treatment.

This also includes past surgical patients. Once you enhance one body part, it’s quite common for the self-critical cosmetic patient to focus on a new body part
that bothers them now that their body is showing more signs of aging.

So, here’s what you do…show your appreciation to your current patients by offering them something special for their loyalty and support that encourages
them to return.

It could be a complimentary surgical consultation that you typically charge $150 for, or a post op surgery goody bag of your skin care products to help with their recovery and so on.

Reach out to plastic surgery consultations who came in but did NOT book surgery.

I know how frustrating it can be to spend all day with prospective patients only to discover they don’t book surgery because they need to think about it.

It could have been because they have other consults scheduled so they can compare, or they did not like your staff or your recommendation, or they are afraid of general anesthesia or something else they are not telling you that is stopping them from saying yes.

You don’t really know why someone didn’t book so don’t assume anything. Come up with a plastic surgery lead follow up protocol that includes texting, emailing, mailing and calling them to keep the dialogue going so you get a decision one way or the other.

I guarantee you are quitting on prospective surgical patients too quickly and leaving it up to them to figure out you are the best choice. Please don’t leave it to chance. Be more professional and persistent than your competitors so these prospective patients know you care.

For example, have your coordinator text them a thank you message as they walk to their car. Then mail a handwritten thank you note, then send a thank you email and drip additional emails showing off results your other patients have gotten.

This is what paves the way to then calling them so they are more receptive to taking your calls and telling you what’s really on their mind and why they have not said yes.

When you do call these leads again, your coordinator must be prepared with compelling scripts to add a sense of urgency so these prospective patients stop procrastinating and want to book surgery. For example, you could offer them a new 0% financing program that was just introduced.

Maybe that’s just what they needed to jump off the fence and say yes.

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

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Hire and train your plastic surgery staff to professionally represent you.

A well-trained exceptional receptionist and a professional patient care coordinator can be a game-changer in your cosmetic practice. Their go-getter attitude and friendly personality win over prospective patients and fill up your surgery schedule.

But personality is not enough. They must have the confidence in you and themselves, as well as the scripts and strategies to ask for the appointment as well as a decision to have surgery.

For example, you train your receptionist to “ask a question with a question” which is, “When can we see you?”. So, the caller asks a question and the receptionist answers the question and continues on with her own question, “….and let’s see when we can get you in here. Do you prefer a particular day of the week or shall I just tell you our next available appointment?”

And your patient care coordinator knows how to position you as the best choice and ask for a decision. For example, “Karen, just know you’ll be in good hands. Dr. Smith has performed more than 1,500 surgical procedures with great results. Just so you know, I only have two surgical dates left this month or did you want to wait until next month?”

There is a saying “small hinges swing big doors” so please execute these strategies as I laid out and I guarantee you’ll be busier with more surgeries.

 

Train Your Coordinator to be a Converting Rock Star

 

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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