How to Write Your Book Easy
Now at this point I’m sure you’re wondering HOW to write this book because it can seem like
a daunting task. I get that.
A big reason for this is because you don’t know what to write.
But that’s the beauty (pun intended) of your book…
You just write about what you do every day of your career.
You meet with prospective patients.
You listen to their story and what they want
You set expectations so they understand results to expect
You do surgery and make them comfortable before, during and after
You get them back in to see their final result and take before and after photos
So your content is basically “The day in the life of a plastic surgeon.”
Yes, it can be that simple.
But it’s still not easy. You have to either put in your own time and/or pay others to get this book project completed so here’s what you do:
Once you pick one procedure or body part, it’s time to collect content and this is actually the
Using an iPad, have your staff videotape your consultations for that procedure with prospective
The prospective patients don’t need to be in the video because you are simply capturing what you
normally say to explain the do and don’ts, the results to expect, the pros and cons and so on for
You also want to capture the objections and questions the prospective patients ask because if they
have those questions, so do other prospective patients.
Also record any tools you use to communicate with patients to help them understand. Maybe you
are good at sketching or using computer imaging and so on.
And, to help bring in the emotion and the human side of cosmetic rejuvenation, you want to videotape
patients at different stages of the process such as:
- Those who are still researching
- Or the night before their surgery
- Or during their recovery
- And definitely at their post op when they are looking good and feeling terrific!
Now you need to put it all together and get it published and here’s how:
You take all the videotape and audio you collected and hand it off to a transcriber such as rev.com or
fiverr.com and then hand the transcriptions off, along with your photos and testimonials to a ghostwriter
(you can find one at www.upwork.com but be sure they have lots of 5 Star Reviews) and let them edit it
into a readable format.
Then you review their draft, make your own final edits and its now ready for print.
I suggest keeping this easy on you and your pocketbook and self-publishing. You can then have Amazon
print and ship for you at www.createspace.com.
And there you have it. That’s why each and every plastic surgeon should write a book, and how to you create your own!
For more helpful practice-building strategies, visit me at CatherineMaley.com.