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Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD (Ep. 235)

Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on “Botched”, “Anderson Cooper”, and “Dr. Oz”. To be sure, we also discuss the business and marketing side of plastic surgery.

I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Now, today’s episode is called “Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD”.

Certainly, as John D. Rockefeller said,

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”

However, is all PR really good PR? Truly, do you really want to be known for some negative event that you are somehow involved in? Furthermore, does it bring you the kind of attention (and patients) you want?

⬇️ Click below to hear “Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD”

In summary, that’s what I asked this week’s Beauty and the Biz Podcast guest. Dr. John Martin. Markedly, he’s a facial plastic surgeon in private practice in Coral Gables, FL. Particularly, he’s been in practice for the past 36 years. Specifically, he’s received lots of PR exposure from the popular shows “Botched”, “Dr. Oz” & “Anderson Cooper”.

Notably, Dr. Martin had treated a trans patient whose face was injected with oil as a filler years ago. However, after a year, nodules were appearing, and reappearing. Indeed, the patient looked like this when they asked Dr. Martin to help … 

Beauty and the Biz Ep. 235 • Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD — www.CatherineMaley.com.logicx

In summary, we talked about how he helped this person as well as:

Firstly on the topic of ‘Botched, Dr. Oz & Anderson Cooper PR:

The PR exposure Dr. Martin got and if it grew his practice.

Secondly on the topic of ‘Botched, Dr. Oz & Anderson Cooper PR:

How he bought his building for a steal.

Thirdly on the topic of ‘Botched, Dr. Oz & Anderson Cooper PR:

His biggest challenge, even after all of these years and much more…

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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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