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Demand for Non-SX vs SX Increases — with Kay Durairaj, MD (Ep. 261)

Hello, and welcome to Beauty and the Biz where we’ll talk about the demand for non-SX vs SX increases. To be sure, we’ll also discuss the business and marketing side of plastic surgery, in general.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Demand for Non-SX vs SX Increases — with Kay Durairaj, MD.”

Obviously, cosmetic patients have a growing desire for less invasive options with minimal downtime and comparable results to surgical interventions. In other words, they are opting for injectables, laser therapies, and advanced technologies that don’t require surgery.

⬇️ Click below to hear “Demand for Non-SX vs SX Increases — with Kay Durairaj, MD.”

Specifically, my latest guest on Beauty and the Biz was Dr. Kay Durairaj — a facial plastic surgeon practicing in Pasadena CA for the past 20 years, who has adapted to this growing demand.

Indeed, she is USC and UCLA -trained and Chairman of the Dept of Ear, Nose and Throut Surgery at Hunginton Memorial Hospital and serves as an advisor to multiple aesthetic industry companies such as Merz, Allergan, Evolus, Prollenium and Galderma.

Furthermore, Dr. Kay saw the opportunity to diversify her practice and significantly ramped up her non-surgical efforts by catering to a much broader audience.

Additionally, by offering a diversity of procedures that can be performed by her or several members of her staff, this has freed up her time to spend on other business ventures.

To be sure, Dr. Kay is definitely thinking bigger!

Thinking Like an Entrepreneur, Demand for Non-SX vs SX Increases

P.S. Will you please do me a favor and write a quick review so we can grow our audience?

Differentiate From Your Competitors, Demand for Non-SX vs SX Increases, Private Practice Inside Group Practice, Marketing a Young Practice, reviews & b/a photos, A scarless facelift, Why Private Equity Fails, Live Off of Referrals, Practicing in The Netherlands, New Buildout Without Help, Hiring Staff Tips and Challenges, One-Stop Shop for Cosmetic Patients, 4 Years Out and Busy, How to Set Up Your 2024 Marketing Plan, Leads Checklist for Surgeons, Review Beauty and the Biz at Apple Podcasts (Pros and Cons of Nurse Injectors), The Cosmetic Patient Retention Guide for 2023 (keeping staff & differentiating, 40-surgeon practice to solo, what happens if something happens to you, life's unwanted surprises), Convert More Cosmetic Patients, buying Land and Building Practice from Scratch, Prepare Your Practice to Survive and Thrive, 3k Lip Lifts Plus 300 Facelifts Per Year, solo practice no debt, commodities trader to surgeon, Get More Leads for Free, Attracting and Converting Cosmetic Patients, Botched, Dr. Oz & Anderson Cooper PR


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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.


Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.



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