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Ep.76: Plastic Surgeons Get Back to Basics

Plastic surgeons get back to basics that got them to where they are today, rather than run after shiny objects.

Reminder to do what you did to grow your practice when you first started out.

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​➡️ Robert Singer, MD FACS – Former President, The Aesthetic Society
​➡️ Grant Stevens, MD FACS – Former President, ASAPS
➡️ E. Gaylon McCollough, MD FACS – Former President, AAFPRS, ABFPRS, AACS

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Beauty and the Biz

Ep.76: Plastic Surgeons Get Back to Basics


Catherine Maley, MBA: Hello and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of Your Aesthetic Practice and consultant to plastic surgeons to get them more patients and more profits. Today we’re going to talk about Plastic Surgeons Get Back to Basics. Now since we’re all celebrating the thanksgiving holiday this week, I wanted to take this opportunity to first thank you so much for following me, I really appreciate your interest in my work. And please let me know what else I can do to help you. And I’m going to make this one quick so you can get back to surgery and or your family. So, here’s a tip to remind you how you got to be the success you are today. When you first started out, what did you do to grow your cosmetic practice? Now I’ll bet you read books on business and or marketing, since you learned absolutely nothing about that in medical school, which is how I showed up because I realized you needed a business partner and a marketing partner. And then you probably talked to other colleagues as much as you could to learn what they were doing or did to grow their own patient database quickly so you could do the same. Now you most likely network like crazy in your community or throughout the hospitals and talked with the nurses. And you offered to speak to groups who could potentially become aesthetic patients for you. You probably also involve yourself in community events. You might have bought booths, you might have donated things, you know that whole drill. And when you did have patients come to you for cosmetic rejuvenation, I’ll bet you treated each patient with kid gloves by giving them your undivided attention, the friendliest service and the best result possible so they would return and bring their friends with them.

So, here’s the question, do you still do those same things that made you successful to begin with? And if not, why not? During these crazy times, now is the perfect time to get back to the basics that made you successful to begin with. You want to for example, reconnect with your patients who know you well and tell them you want to see them again. And you’d like more patients just like them. So, you want to get their input and suggestions on what you could do to attract more patients. And I guarantee they have great ideas as well as contacts that they can introduce you to become not only prospective patients, but actually cash paying patients. Because it’s human nature to help someone you like when you’re asked. So please start talking to your patients to get things moving or growing in your practice. I promise you they want to help you succeed. And that’s it, that’s how short that was but enjoy your holiday weekend. And of course, if you ever need me to bounce ideas off of let’s talk. I do offer a no obligation 30 minute strategy call. You can get that on my website at And please if you haven’t done so please subscribe to Beauty and the Biz. And again, have a wonderful thanksgiving weekend.

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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.


Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.



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