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Ep.76: Plastic Surgeons Get Back to Basics

Plastic surgeons get back to basics that got them to where they are today, rather than run after shiny objects.

Reminder to do what you did to grow your practice when you first started out.

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Beauty and the Biz

Ep.76: Plastic Surgeons Get Back to Basics

 

Catherine Maley, MBA: Hello and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of Your Aesthetic Practice and consultant to plastic surgeons to get them more patients and more profits. Today we’re going to talk about Plastic Surgeons Get Back to Basics. Now since we’re all celebrating the thanksgiving holiday this week, I wanted to take this opportunity to first thank you so much for following me, I really appreciate your interest in my work. And please let me know what else I can do to help you. And I’m going to make this one quick so you can get back to surgery and or your family. So, here’s a tip to remind you how you got to be the success you are today. When you first started out, what did you do to grow your cosmetic practice? Now I’ll bet you read books on business and or marketing, since you learned absolutely nothing about that in medical school, which is how I showed up because I realized you needed a business partner and a marketing partner. And then you probably talked to other colleagues as much as you could to learn what they were doing or did to grow their own patient database quickly so you could do the same. Now you most likely network like crazy in your community or throughout the hospitals and talked with the nurses. And you offered to speak to groups who could potentially become aesthetic patients for you. You probably also involve yourself in community events. You might have bought booths, you might have donated things, you know that whole drill. And when you did have patients come to you for cosmetic rejuvenation, I’ll bet you treated each patient with kid gloves by giving them your undivided attention, the friendliest service and the best result possible so they would return and bring their friends with them.

So, here’s the question, do you still do those same things that made you successful to begin with? And if not, why not? During these crazy times, now is the perfect time to get back to the basics that made you successful to begin with. You want to for example, reconnect with your patients who know you well and tell them you want to see them again. And you’d like more patients just like them. So, you want to get their input and suggestions on what you could do to attract more patients. And I guarantee they have great ideas as well as contacts that they can introduce you to become not only prospective patients, but actually cash paying patients. Because it’s human nature to help someone you like when you’re asked. So please start talking to your patients to get things moving or growing in your practice. I promise you they want to help you succeed. And that’s it, that’s how short that was but enjoy your holiday weekend. And of course, if you ever need me to bounce ideas off of let’s talk. I do offer a no obligation 30 minute strategy call. You can get that on my website at catherinemaley.com. And please if you haven’t done so please subscribe to Beauty and the Biz. And again, have a wonderful thanksgiving weekend.

Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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